VP Corporate Marketing & Communiations ( VP Corporate Marketing & Communications )

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Two-Fifths of All Higher Education Inquiries Were for Health Programs in 2016

Two-fifths (42.9%) of all higher education inquiries were for health programs in 2016, according to the Sparkroom 2016 Year-End Higher Education Inquiry Generation Review. This share of volume was up 4.2% in comparison to 2015, but the conversion rate for…

Cross-Channel, Multi-Touch Digital Attribution Tracking Now Available for Higher Education

Ever since the launch of digital media, attribution tracking has centered on the performance metrics of the last click. Although enhanced attribution analysis was desired by most marketers, tracking limitations largely made it a hypothetical practice.Last-click attribution data, used by…

Sparkroom Named Best Agency for Education

Earlier this month, Sparkroom was awarded the Gold LeadsCouncil LEADER Award for best marketing agency in education and the Silver LEADER Award for most innovative company in education. This marks the third year in a row that Sparkroom won gold…

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