Press Release (ePRNews.com) - Kansas City, MO - May 16, 2017 - The Lano Company — more commonly known by its two sub-brands, Pure Cosmetics and Pure Lano Natural Skincare — has officially added Mirabella Beauty to its cosmetics portfolio. With the addition of Mirabella Beauty to The Lano Company’s already thriving brand repertoire, The Lano Company will now fulfill its mission to offer a full range of cosmetics and beauty products while continuing to expand Mirabella Beauty’s present relationships, grow new business and offer innovative new designs and products in the upcoming seasons.
“My daughter has always been the inspiration behind my work,” says Miranda Coggins, Founder and Co-owner of The Lano Company. “I began The Lano Company after she was born, while looking for natural hydrating lip care to treat my chronically chapped lips. Pure Cosmetics and Pure Lano Natural Skincare have evolved and grown alongside my daughter. Now, as she is becoming of age to wear makeup, I have been looking for a brand that is not only safe for her, but contains high-quality ingredients in an affordable price range. Mirabella Beauty, without a doubt, is that brand and so much more. I am ecstatic that not only were we, here at The Lano Company, consciously looking to add a new branch to our company, but Mirabella Beauty was looking for new leadership simultaneously. I could not be more thrilled that Mirabella, with its own rich history, can become a part of our story.”
“My daughter has always been the inspiration behind my work. I began The Lano Company after she was born, while looking for natural hydrating lip care to treat my chronically chapped lips. Pure Cosmetics and Pure Lano Natural Skincare have evolved and grown alongside my daughter. Now as she is becoming of age to wear makeup, I have been looking for a brand that is not only safe for her, but contains high-quality ingredients in an affordable price range. Mirabella Beauty, without a doubt, is that brand and so much more.”
Co-founder Layne Coggins adds, “We are beyond excited to be able to offer our customers a full line of luxury cosmetics in addition to the Pure Cosmetics’ line. John Maly, previous owner of Mirabella, did a tremendous job perpetuating Mirabella Beauty into the well-known brand it is today and The Lano Company aims to move forward with the brand’s great products and ideas currently in play while continuing to bring innovative perspective and growth to the brand. Mirabella’s stronghold in the professional side of beauty is phenomenal and we will absolutely stay true to the brand’s roots moving forward and work hard to maintain those channels in which the brand is currently so successful.”
The Lano Company strives to continually create cosmetics and skincare, that are free from parabens, talc and gluten, while maintaining the integrity and performance of each product. Mirabella Beauty holds similar standards of excellence in regards to ingredients, which is just another reason why both Miranda and Layne feel confident that Mirabella Beauty slides seamlessly into The Lano Company’s budding brand portfolio.
About the Lano Company:
The Lano Company is a family-owned and operated cosmetic and skincare company based out of Kansas City, Missouri. Owned and operated by husband and wife duo Layne and Miranda Coggins since 2003, the initially small lip balm company has grown into a large cosmetics line known as Pure Cosmetics. In 2015, Miranda and Layne Coggins were inspired to create a full and natural skincare line to partner with the already thriving Pure Cosmetics. Having made a name by offering innovative solutions while using high-end ingredients; Pure Cosmetics and Pure Lano have continued to grow since then thanks to distribution channels, professional salons/spas and high-end retailers both domestic and international. For more information, visit www.thelanocompany.com.
If you are interested in learning more about Mirabella Beauty, please reach out to our talented inside sales rep:
25261 Avenue Tibbitts
Santa Clarita, CA 91355