Press Release (ePRNews.com) - CLITHEROE, England - May 16, 2016 - Nutraceutical skincare brand Works with Water has teamed up with luxurious vintage/retro inspired loungewear brand Glitter and the Moon as part of the company’s #BEUNSELFIE social media campaign to encourage friendship and selflessness.
Launching 23rd May 2016, the help: us #BEUNSELFIE campaign aims to encourage people to recognize, celebrate and reward truly supportive friends and help raise the importance of friendship in a world – both on and offline – where ‘selfie’ self-absorption and personal criticism is increasingly the norm.
Says Company Founder Jules Birch: “When you consider that around 93 million* selfies are taken every day, it’s easy to forget that not everyone is confident about their looks and that criticism can be enormously painful. Unfortunately we receive emails every week from men and women who are struggling with their skin condition, are frequently bullied and lack confidence. They recoil from the very idea of taking a selfie.
“We need to stop being so hard on ourselves and each other in our quest for perfection and show a bit of kindness to those of us with personal doubts and hang-ups about how we look and feel. If someone has helped a friend, colleague or relative with tips or encouragement or has been a recipient of some great tips or advice that really helped them face the world with confidence, then this is a great chance to thank them.”
Every week for 4 weeks, people are invited to nominate the true friends in their lives – those that have positively helped raise confidence and self-esteem with tips and advice from skincare to style – and give their reasons why that person is an especially good friend.
The most compelling entry each week will win an exclusive gift bag of personalised loungewear and help: skincare products, which will be delivered to the person they have nominated as their unselfish friend. The first winner will be chosen 27th May, with subsequent winners announced every Friday.
The #BEUNSELFIE campaign forms part of Works with Water’s wider campaign to raise awareness of the importance of looking after your skin, focusing on debilitating conditions such as **acne, psoriasis and eczema.
NOTES FOR THE EDITOR
Images: Jules or Diane at [email protected]
Interview: [email protected]
° Approximately 93 million selfies are taken every day (Phandroid.com)
° The Oxford English Dictionary crowned ‘selfie’ the word of the year in 2013
° 50% of men and 52% of women have taken a selfie (Stylecaster.com)
° Women may take more selfies than men but surprisingly (or maybe not?) men over 30 share more selfies than women over 30 (Techinfographics)
° Unsurprisingly selfies represent 30% of all photos taken by people aged 18-24 (Samsung)
° 14% of selfies are digitally enhanced. 34% of men admit to retouching every selfie as opposed to 13% of women (Stylecaster.com)
**Skin Conditions: UK Statistics
° Around 80% of people aged 11-30 are affected by acne
° 2% of the population suffer from psoriasis
° Eczema (dermatitis) affects 1 in 12 adults
About Works with Water Nutraceuticals
Jules Birch is the founder of Works with Water Nutraceuticals, the UK’s first company to develop a range of soluble and ready-to-eat food supplements formulated with ingredients which are clinically proven to have a direct impact on skin conditions such as acne, psoriasis, eczema and ageing.
Works with Water only formulate with functional ingredients which have solid, human-trialed science to support specific health claims and the company is committed to developing products in which the consumer can have complete confidence in their proven effectiveness.
The works with water help: range includes help: clear skin, help: clear skin MEN and help: beautify skin