4 Rivers Equipment Celebrating 90 Years Your John Deere Partner

Press Release (ePRNews.com) - Apr 27, 2016 - 4 Rivers Equipment continues their 90 years of growth by celebrating the grand opening of their new storefront in El Paso, TX.

4 Rivers Equipment officials will be celebrating both a grand opening of the brand new facility as well as 90 years of growth and partnership with their customers and suppliers.

The new storefront will be moving down Rojas drive in El Paso, just 4 miles down the road.

The celebration will be October 14, 2016 at the new location. Please stay tuned to our website for the new official address.

4 Rivers Equipment’s History

In 1926, the first public display of Television was observed in London, England. Also in 1926, the owners of Romer Merchantile in Holly, CO began building our future.  I.R. and Bessie Romer forged a business to survive the Great Depression, the Dust Bowl, WW II, the Korean War, the Vietnam War and the 60’s, the Energy Crisis of the 70’s and Disco.  Every modern event impacting American lives impacted Romer Merchantile and the burgeoning 4 Rivers Equipment,LLC.  

4 Rivers Equipment grew and flourished through generations and now appears in 14 locations from Texas to Wyoming.  Our owners credit the vision and strength of 4 Rivers Equipment to the customers we serve and the partnerships that have been forged. Thank you to all that have and continue to support 4Rivers Equipment.

About 4 Rivers Equipment

4 Rivers Equipment is your local John Deere AG and Construction and Forestry dealer. 4 Rivers Equipment provides everything from small riding lawn mowers through row crop tractors, and skid steers to mining machinery. Don’t be fooled by the John Deere sign, we also carry a variety of lines that our customers need to get every job done. 4 Rivers Equipment is Your Working Partner in all your needs for parts, service, expertise, and equipment. Please visit www.4RiversEquipment.com to find your nearest 4 Rivers Equipment location.


To learn more about this event, please contact:

Hannah Long, Marketing Manager

924 11th Street, Greeley CO




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