Press Release (ePRNews.com) - TOKYO - Dec 11, 2020 - Spider Labs, Ltd. (Minato-ku, Tokyo, President: Satoko Ohtsuki, hereinafter referred to as “Spider Labs”) is pleased to announce its service provision of Spider AF, an ad fraud countermeasure tool, to Interspace Co., Ltd. (Shinjuku-ku, Tokyo, President: Shinichiro Kawabata, hereinafter referred to as Interspace) affiliate service “Access Trade”.
Ad fraud is the act of fraudulently stealing advertising expenses through online advertisements. It has become a social problem in Japan as its methods are becoming more sophisticated by the year. By utilizing Spider AF, a certified ad fraud prevention tool by the anti-fraud division of Trustworthy Accountability Group (TAG), unauthorized clicks and conversions will be easier to detect and prevent. With Spider AF, Access Trade can now offer advertisers a more secure and reliable ad delivery environment. Spider Labs is a firm believer in promoting the welfare of the online advertising industry and will continue to take steps to improve it.
■ Kazushige Muroyama, Interspace Executive GM of Performance Marketing Dept.
The need for affiliate advertising is growing, and we expect this trend to accelerate in the coming years. In order to allow more customers to use Access Trade with confidence and to promote healthy industry growth based on market trends, strengthening our measures against ad fraud is essential. Spider AF is a reliable partner with a global standard of quality, and together, Access Trade will continue to leverage technology and data to provide value against various issues.
■Kazuhiro Miyamoto, Spider AF VP of Business Development
The demand for e-commerce and online services is growing in the wake of Covid-19, making digital marketing more important than ever. On the other hand, there has been a rise in the number of ad-fraud victims due to Information Products portraying as a guide on how to illegally earn advertising rewards.
We are convinced that the introduction of Spider AF to InterSpace’s Access Trade will further improve the safety of the affiliate industry, and we will continuously work with our advertisers and clients to eliminate ad fraud.
[About Access Trade]
Interspace has been operating as an affiliate business for over 19 years. The affiliate service “Access Trade” has a cumulative total of 25,000 registered advertisements and 730,000 affiliate site members. Interspace aims to make the most of its network and experience in affiliate services to contribute to the expansion and development of the affiliate advertising market.
[About Spider Labs]
Spider Labs Ltd. is the developer of one of the world’s most reliable anti-advertising fraud solutions, Spider AF. Spider Labs Ltd. was the first vendor in Japan and APAC to be certified by Trustworthy Accountability Group (TAG), the world’s leading global certification program in the digital advertising industry for ad fraud. Under the vision of “Building a Safer and Happier Future with Automation,” Spider Labs hopes to provide “Wow!” experiences to everyone.
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