Press Release (ePRNews.com) - Boulder, Colorado - May 25, 2017 - Rebel AI, a technology startup focused on providing expertise and products to improve the digital advertising industry, today announces its launch in Boulder, Colorado.
Founded by Manny Puentes, an ad tech veteran who helped build one of the first real-time bidding engines in 2010, Rebel AI has brought together a team of product and engineering executives to address some of the digital advertising industry’s most pressing problems, including a product dedicated to fighting Methbot-type ad delivery fraud that seeks to impersonate premium publisher domains.
“Advertisers have increasingly turned to private marketplaces, deal IDs, and whitelists as a way to hand-pick premium domains and protect themselves from fraud. But ad delivery can be spoofed. Securing delivery and digital identity will be a vital part of restoring confidence in programmatic advertising.”
Manny Puentes, Founder & CEO
“Advertisers have increasingly turned to private marketplaces, deal IDs, and whitelists as a way to hand-pick premium domains and protect themselves from fraud,” said Puentes, founder and CEO of Rebel AI. “But ad delivery can be spoofed. Securing delivery and digital identity will be a vital part of restoring confidence in programmatic advertising.”
Rebel AI is actively developing Passport, an ad security product that leverages asymmetric encryption, blockchain, and machine learning in order to secure digital trading between publishers and advertisers. The product, launching later this year, also protects the integrity of domain and device identity data, increasingly important as today’s buying algorithms rely on accurate data to determine value.
Digital advertising continues to experience year-over-year growth, but the industry is also growing more complex, with countless vendors and intermediaries that sit between publishers and advertisers. Rebel AI works to simplify the digital media trading ecosystem through strategic, streamlined technology products.
Rebel AI, founded in Boulder, Colorado, in 2016, solves complex problems in digital advertising. Rebel AI applies proven big data technologies and machine learning to scale, secure, and simplify media trading between publishers and advertisers. To learn more, visit www.rebelai.com.
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