Press Release (ePRNews.com) - CLEARWATER, Fla. - Oct 06, 2020 - For many chiropractors, the idea of moving away from medical care modeled on different disciplines that are isolated from one another and towards one that is more team-orientated and cohesive is appealing. The fact is, if a clinic is getting at least 20 new patients a month, then it should be able to successfully implement medical integration.
This introduction to marketing is intended for a practice that’s just starting and doesn’t have a third-party marketing firm on contract yet.
The first question to answer concerns how to develop and implement a marketing strategy. Do it in house or hire someone?
If taking the DIY course, then this guide will help with strategizing and implementation. And if a clinic decides to hire someone, then it will help them to know what to ask when choosing a marketing outfit that will meet their needs.
What this process will ultimately entail is “branding” a practice, combining design elements with forms of marketing to create a persona for the practice that is communicated to patients — and potential patients — both directly and subliminally.
If it hasn’t happened already, take a good, honest look at the logo, letterhead, and other visual elements of the practice’s public profile. Now’s a good time to do it.
Want to learn more? Advanced Medical Integration (AMI) is the nation’s leading consulting group for establishing holistic, philosophically based medical integration. Whether a clinic is new to medical integration or they already have an integrated practice, AMI can help develop your practice to the new standard in desired holistic medical services.
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