Affordable is the New Chic

Affordable is the New Chic

Press Release ( - NEW YORK - Feb 03, 2020 - Affordable Chic, the pop-up phenomenon of stylish Manhattan mom fashion for under $100, today announced that the same pop-up deals at exclusive house and office parties are now available to all at

Nearly two years ago, founder Marialuisa Garito started sourcing high-quality, European-style women’s fashion for sale to fellow New York City professionals in pop-up house parties.

“The pop-ups are a wonderful way to grow our community and experience the Affordable Chic brand in a friendly and intimate environment,” says Garito. “Now, with our online store, we are able to make luxury accessible to even more women. With the launch of the store, women everywhere can shop the deals that were previously only available at our events.”

“Our fashion models in all the website photography are real women and real Affordable Chic clients,” notes Garito. “Through these choices of image and representation, I feel we are extending the support and strength of our pop-up experiences to new audiences of women online. This high level of satisfaction with the Affordable Chic community is reflected in a low rate of returns and a high degree of trust.”


Affordable Chic is reinventing fashion for working women, sourcing stylish professional and evening wear that is sold directly at a fraction of department store prices. Typical price points include a $300 gala dress for $90, an $80 soft sweater for $40, and a $200 soft coat for $80. Affordable Chic was founded in November 2018 by Upper West Side mom Marialuisa Garito. Since our start, we’ve helped hundreds of busy professional women rediscover the pleasures of fashion for work and social events.

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Source : Affordable Chic

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