Press Release (ePRNews.com) - LOS ANGELES - Nov 13, 2018 - Air Bud Entertainment, the proud creators of beloved family entertainment, including “Air Bud” and “Disney Air Buddies,” announces their promotional campaign for “PUPPY STAR CHRISTMAS,” the fourth addition to the hugely popular PUP STAR live-action film franchise. The campaign includes Extended Stay America’s “25 Days of Holiday Cheer” Giveaway and #SantaChat on Twitter; VCA Animal Hospitals’ Holiday Photo Contest; Dogsters® Ice Cream Style Treats for Dogs’ customized feeding mat offer; and Old Mother Hubbard Natural Dog Treats’ retail exposure.
The following provides details about each campaign:
Extended Stay America (ESA) “25 DAYS OF CHRISTMAS” GIVEAWAY AND #SANTACHAT
ESA, the largest extended stay hotel chain nationwide, will create a multi-faceted campaign promoting PUPPY STAR CHRISTMAS and their pet-friendly hotels. Beginning Nov. 30, two exciting PUPPY STAR CHRISTMAS campaigns will begin: one on Twitter where consumers will chat with Santa for a chance to win prizes (registration begins Nov. 19) and the other where consumers can enter daily, from Nov. 30 through Dec. 24, for a chance to win pup-tastic toys. Both campaigns will include toys and promotional support from ESA’s partners – Hasbro’s furReal brand, Radio Flyer, Hape toys and Basic Fun!’s K’NEX brand. ESA’s entry page, esa.com/cheer, provides details about the giveaways and features a PUPPY STAR CHRISTMAS custom contest video.
ESA will promote the contest on elevator posters in all 600-plus hotels, Extended Perks email blasts to two million active members, their Wi-Fi landing page, social media and PR. ESA also sponsored a movie screening near their headquarters in Charlotte, North Carolina, which tied into The Humane Society of Charlotte’s relief efforts for displaced pets due to Hurricane Florence.
VCA Animal Hospitals Holiday Photo Contest
VCA Animal Hospitals, the largest family of animal care providers nationwide operating over 800 hospitals in the U.S. and Canada, will host a holiday photo contest in conjunction with the release of PUPPY STAR CHRISTMAS. Ten winners will receive $100 worth of their favorite dog stuffed animals from Melissa & Doug, who will also support the contest in their newsletters and social media.
The contest will be promoted on counter cards and posters in hospitals, email blasts to their more than one million pet parents, a custom PUPPY STAR CHRISTMAS contest video, social media and VCA’s website. VCA will also sponsor the movie screening near their headquarters in Los Angeles.
Dogsters® Ice Cream Treats for Dogs Free Travel Dog Bowl Offer
J&J Snack Foods Corp.’s Dogsters® Ice Cream Style Treats for Dogs will offer free Dogsters®/PUPPY STAR CHRISTMAS food and water mats for pets. They will promote the offer through a Macaroni Kid influencer campaign running across 150 local newsletters and social media posts nationwide generating over one million impressions, as well as Dogsters®’ newsletters, social media and homepage rotator.
Old Mother Hubbard Natural Dog Treats
Old Mother Hubbard is integrating PUPPY STAR CHRISTMAS into various marketing materials including stickers on Jingle Jangle natural dog treats and Old Mother Hubbard Classic Biscuits, and shelf talkers displayed in pet specialty stores. Old Mother Hubbard will also promote the film on social media and on their website homepage.
Official Film Synopsis
From the world of PUP STAR and the creators of AIR BUD and AIR BUDDIES, comes a new holiday treat for the whole family, PUPPY STAR CHRISTMAS. The family just got bigger as newlyweds Tiny and P.U.P. are spending their first Christmas with their new pups: CINDY, ROSIE, CHARLIE and BRODY. Unfortunately, the pups are more interested in getting gifts than enjoying a holiday with their family. To show what Christmas means to them, Tiny and P.U.P. plan a “Pup Star Christmas Special,” showcasing their new family, pup-tastic songs and a magical appearance of Santa and his reindeer.
But, little do they know, Bark and his mean team of Kano, Roland and Julio, have a new scheme to disrupt Pup Star and steal Christmas. They hijack Santa and the North Pole for their own personal gain. With Roland acting as the new Santa and Bark forcing people to pay for Santa’s goodwill, the holiday spirit is at an all-time low. When the pups find themselves in the North Pole, it’s up to them to save not only the Pup Star special but the Christmas spirit itself and discover the true meaning of the holiday. PUPPY STAR CHRISTMAS is a fun, grand musical adventure, filled with singing pups, new songs and a story filled with cheer and surprises.
About Extended Stay America
Extended Stay America Inc. (“ESA”) and its brand Extended Stay America® is the leading brand in the mid-priced extended stay segment in the U.S with 627 hotels, with approximately twice as many rooms as its nearest competitor. ESA’s subsidiary ESH Hospitality Inc. (“ESH”) is the largest lodging REIT in North America by unit and room count, with 568 hotels and approximately 62,300 rooms in the U.S. ESA also manages or franchises an additional 59 Extended Stay America® hotels. Visit www.esa.com for more information.
About VCA Inc.
VCA is a leading provider of pet health care services in North America. Through VCA Animal Hospitals, VCA operates the largest network of free-standing companion animal veterinary hospitals in the United States and Canada, while its Antech Diagnostics division operates the preeminent network of veterinary-exclusive clinical laboratories in North America, servicing all 50 states and Canada. VCA also supplies diagnostic imaging equipment to the veterinary industry through its Sound™ division and through Camp Bow Wow franchises, a premier provider of pet services including dog daycare, overnight boarding, grooming and other ancillary services at specially designed pet care facilities.
About VCA Animal Hospitals
VCA Animal Hospitals, part of the VCA family of companies, operates more than 800 companion animal veterinary hospitals in the U.S. and Canada. VCA hospitals are staffed by more than 4,700 fully qualified, dedicated and compassionate veterinarians to give pets the very best in medical care. With over 525 board-certified specialists who are experts in areas such as oncology, cardiology, emergency and critical care, and surgery, VCA Animal Hospitals provides not only a full range of general practice services to keep pets well but specialized treatments for when pets are ill. For more information, visit vcahospitals.com or follow on Twitter @vcapethealth and facebook.com/VCAAnimalHospitals/.
J&J Snack Foods Corp. is a leader and innovator in the snack food industry providing nutritional and affordable branded niche snack foods and beverages. Dogsters® Ice Cream Style Treats for Dogs, in Peanut Butter and Cheese and Mint Kissably flavors, is a premium snack for every dog.
About Old Mother Hubbard
Since 1926, Old Mother Hubbard has used the same simple methods to bake their snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt.
About Air Bud Entertainment
Air Bud Entertainment is the premium brand for live-action family movies and TV series. The company has created over 22 family movies and five movie franchises that are licensed around the globe including the five Air Bud movies; seven Air Buddies movies with two Santa Paws movies in partnership with Disney, along with the new four-movie Pup Star franchise for Netflix. ABE also recently announced its new series Puppy Prep Academy with Disney Channel in the U.S.
Air Bud Entertainment is a fully integrated studio that produces all aspects of the creative and production process, including writing, directing, producing, post-production and visual effects. The company also markets and licenses its movie franchise/series directly. Air Bud Entertainment is based in Malibu, California, and its studios are in Vancouver, B.C., Canada. Visit and subscribe to http://www.AIRBUD.com and ABE YouTube.
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Air Bud Entertainment