AirAsia Signs Contract With to Track and Optimise Their Fixed Assets

Press Release ( - Kuala Lumpur, Malaysia - Feb 14, 2017 - ​, a mobile and Software-as-a-Service (SaaS) fixed asset management platform announced today that it has been appointed by AirAsia Berhad to optimise the management and life cycle of their fixed assets across all its operations.

Based in both Malaysia and Singapore, is a platform that enables companies to easily track and manage company assets in a cost-effective and decentralised way across thousands of users and tens of thousands of assets. The service essentially offers corporations a two-pronged approach to fixed asset management: firstly, via its cloud platform and secondly, through the value added service of assisting companies to organise their fixed assets data with advanced tracking technology. It is a relevant tool for a variety of businesses and industries, no matter how big the company may be that have fixed assets such as furniture, laptops, to big corporations who own everything from transportation vehicles to machinery.

AirAsia Group CEO Tony Fernandes said, “ was chosen due to its commitment to delivering a solution that will maximise value and cost savings, as well as provide transparency through real-time tracking. As an innovative company AirAsia is always looking at new ways to create efficiency and maximise value. Once fully implemented, will provide a solution designed to work for an enterprise that covers multiple countries, many locations and is always on-the-go,” he said.

AirAsia CFO How Kim Lian added, “AirAsia continually looks to enhance its processes, so that we can maximise the value of our assets – particularly finding innovative ways in tracking a company’s assets with diversely located operations. listened to our needs and brought technology to deliver a solution and approach that meets what we require. We look forward to rolling out the platform across the company,” he said.

Andrew Diamond, CEO of said, “Having been through a thorough Proof-of-Concept, we are excited to have been awarded this contract. As a company focused on bringing together value and innovation, working with AirAsia is an affirmation of the value-add that our platform and services brings to the enterprise customer.”     

Thus far, IsItUp’s platform and services have attracted the attention of several big enterprises (such as AirAsia) throughout Asia, although initially, the business was targeted more towards SMEs. However, because of the platform’s capability to handle and organise substantial amounts of fixed asset data, larger enterprises with multiple offices or branches through the region have started to take notice.

About the AirAsia Group

AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 100 destinations. Within 15 years of operations, AirAsia has carried more than 330 million guests and grown its fleet from just two aircraft to over 170. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Thailand, Indonesia, Philippines, India and Japan, servicing a network stretching across all Asean countries and beyond. AirAsia has been named World’s Best Low Cost Airline by Skytrax for seven consecutive years from 2009 to 2015. AirAsia is the first airline globally to collaborate with INTERPOL to implement the I-Checkit system to screen the passports of all prospective passengers against information contained in the world police body’s Stolen and Lost Travel Documents (SLTD) database.

About IsItUp Dotcom Pte. Ltd. was developed to provide enterprises with a complete, simple, unified mobile and cloud-based asset management solution. Scalable, innovative, and cost-effective, this platform ensures businesses can increase productivity and revenue growth while managing essential assets. Beside its powerful mobile and cloud management solution, also offers onsite onboarding services, including tagging and uploading all asset information to their platform. In addition to these services, provides QR code asset tags to clients as well as network scanning capabilities. Businesses simply scan an asset’s QR code and the relevant information will be available at their fingertips through the IsItUp app, which is available on Google Play and the Apple App Store. is backed by Gobi Partners, 500 Startups and 8Capita

For media inquiries, please contact:

G U Renukanand

Source : IsItUp Dotcom Pte Ltd
Business Info :
IsItUp Dotcom Sdn Bhd

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