alive Magazine to Be Featured at North American Tough Mudder Events Throughout 2018 Season

Press Release ( - NEW YORK - Aug 21, 2018 - Tough Mudder Inc., the leading sports, media and active lifestyle company, and Alive Publishing Group announced today a partnership bringing alive magazine, a cutting-edge wellness offering, to Tough Mudder participants, spectators and volunteers during the 2018 North American event season. The first event to feature alive magazine will be Tough Mudder Chicago taking place at Rockford International Airport on Aug. 25 and 26.

As part of the deal, Alive Publishing Group will distribute more than 25,000 copies of the magazine at events throughout the 2018 season in locations such as Seattle, Northern California, Southern California, Colorado and more.

“At Alive Publishing, we play tough and like to get muddy … and our magazines are pretty rad too,” said Ryan Benn, president and publisher of Alive Publishing Group. “Naturally, a partnership with Tough Mudder made sense to us. We are excited to have the athletes and adventurers who participate in Tough Mudder receive a complimentary copy of alive magazine.”

At Alive Publishing, we play tough and like to get muddy … and our magazines are pretty rad too. Naturally, a partnership with Tough Mudder made sense to us. We are excited to have the athletes and adventurers who participate in Tough Mudder receive a complimentary copy of alive magazine.

Ryan Benn

President and Publisher, Alive Publishing Group

Courtesy of alive magazine, Mudder Nation will receive nutrition and recovery information, overall health and wellness content, profiles on elite athletes and more from one of North America’s most trusted natural health and wellness brands. Featured personalities in alive magazine have included Olympic skier Lindsey Vonn, freerunner Tim Shieff and World Surfing Championship winner Tia Blanco.

“Tough Mudder is excited to enhance our event experience this year by offering alive magazine and its leading plant-based health and wellness content to Mudder Nation,” said Rich Abend, VP, global partnerships, Tough Mudder. “The magazine’s innovative content, unique workouts and top nutritional information will serve as a great resource to everyone participating at the events.”

alive is a bimonthly natural health magazine with a modern, plant-based twist and a focus on fitness. Its Editor-in-Chief is Brendan Brazier, formulator and co-founder of Vega, bestselling author and former professional Ironman triathlete.

About Alive Publishing Group:

For more than 40 years, Alive Publishing Group (APG) has been a recognized leader in health and wellness. Today, the APG brand is synonymous with natural health and wellness, editorial integrity and the empowerment of those it touches to make healthy, natural and sustainable lifestyle choices. With a suite of 11 different consumer- and industry-facing touch points, APG is the number one go-to source for both consumers and businesses interested in advancing their knowledge and positions in the natural health industry across America and Canada and around the globe.

 About Tough Mudder Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than three million participants, the company hosts more than 150 events featuring non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) offerings annually in nearly a dozen countries including The United Kingdom, The United States, Germany, Australia, United Arab Emirates, Canada, South Africa, the Philippines, Oman and more through its partnerships with IMG, Invictus Events, Pro Active, Let’s Run Ireland and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include CELSIUS, Merrell, KILL CLIFF, Soap & Glory, Guinness, Jack Link’s, BrewDog, Samsung, Lucozade Sport, Trek, Toyo Tires, Kingstone Press, Black Tower, Strandgut, Snapchat and Live Stream. 

Media Contact:

Ellen Wheeler
​Director of Sales
​Alive Publishing Group

Source : Alive Publishing Group

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