Alliance Capital Expands, Sets Goals for Further Growth

Press Release ( - SAN DIEGO, CA - Mar 31, 2017 - ​Alliance Capital’s Director of Operations detailed the firm’s expansion to Louisiana and the top performer chosen to lead the effort. She also discussed the importance of ambitious goals and the company’s future growth.

Demand continues to increase for Alliance Capital’s unique on-site promotions, and company leaders have new markets in their sights. Lexo, the firm’s Director of Operations, explained, “We are excited to announce that we are expanding all the way to Louisiana! It’s a great time to be part of the Alliance Capital family, and I have high hopes for Cassidy and the five other members of our team who are making this expansion a rousing success.”

“We are excited to announce that we are expanding all the way to Louisiana!”

Lexo, Director of Operations

Cassidy was chosen to lead the Louisiana expansion because she personifies the strengths that define the company’s culture. The Director stated, “Cassidy brings commitment and resiliency to everything she does. Those traits are central elements of the Alliance Capital culture. Cassidy also has the unique combination of intense focus on her goals and the ability to have fun as she chases ambitious objectives.”

In her new role leading this expansion, Cassidy will be responsible for guiding her team to pre-set revenue goals. She will also help her people accelerate their development and create strategies to attract talented new additions to the team. Lexo added, “I believe Cassidy is uniquely equipped to handle the stresses of being a manager in a new market. Alliance Capital stands to gain significantly from this venture, and I’m ready to watch our people thrive in Louisiana.”

Alliance Capital’s Leadership Team Emphasizes Aggressive Goals

“We know we can’t afford to just maintain our current success,” the Director noted. “In our competitive industry, any company that decides to stick with the status quo is in trouble, no matter how well things might be going now.” This is why Alliance Capital’s leaders emphasize high-minded objectives for the firm and for individual team members. “We always remind our associates to keep aiming higher and higher as they pursue winning outcomes.”

Among the many goals Lexo has for Alliance Capital, expansion into several major markets sits at the top of the list. “Louisiana is just the beginning,” she said. “Our reputation is growing, and we want to meet the rising demand for our work. We don’t really think of any market as being too large or too challenging, and I suspect we will be looking back at the end of 2017 with a lot of pride in how far we have come.”

About Allegiance:

Allegiance is a premier promotional events firm dedicated to connecting clients with their ideal consumers. By offering exclusive promotional campaigns and generous rewards packages, they ensure that customers receive the best possible service, resulting in incredible loyalty and increased revenues. Their highly-trained team of promotional experts has the skills and knowledge to deliver outreach programs that drive growth, allowing their clients the freedom and confidence to focus on their core business. At Allegiance, their goal is simple: Create meaningful, positive experiences for their team members, clients, and customers. Learn more at

Source : Allegiance
Business Info :
Alliance Capital

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