Press Release (ePRNews.com) - SAN DIEGO - Mar 13, 2018 - Amazon international best-selling author Linda Shaffer-Vanaria today announced the release of her latest book, titled PERCEPTION POWER. Targeted for leaders at all levels in today’s volatile business world, PERCEPTION POWER became an Amazon international best seller in less than 48 hours, based on pre-release sales alone. Linda noted that “In coaching well over 1,000 clients across a breadth of roles and industries, I’ve found that the majority of leaders have never even thought about, let alone possess the skills necessary to consistently manage the perceptions of others.” Pausing to smile, she added, “I knew that this book was greatly needed so was truly excited to have it become a best seller in only 48 hours of pre-sale. I never imagined that!”
PERCEPTION POWER provides the skills essential for leaders at all levels to promote their teams to buy in, take action and gain momentum in today’s world of constant disruption and accelerated pace. Today’s environment stops for no business or leader, so perception management skills must be built to sustain a reputation of peak performance and achieve business “Edge.” In truth, most business leaders have not even thought about consistent perception management, something easier said than done, and without the right tools, virtually impossible.
Linda Shaffer-Vanaria, a seasoned executive coach and one of the U.S. Navy’s first women test pilots and squadron commanders, shared that “Out of my coaching practice emerged the 10 skills I wrote about in PERCEPTION POWER. In a world that requires ongoing change and innovation to get to the top and stay there, daily, I cover these skills with client executives. Across the board, leaders are frustrated with the difficulties they face in getting teams and stakeholders to buy in, take action and gain momentum in any undertaking. That’s where perception management is key.” Linda explains that leaders can certainly build PERCEPTION POWER by leveraging any of the skills in her book individually, yet the skills build upon themselves and with some commitment, readers will become masterful at broadening their own perceptions and managing the perceptions of others.
PERCEPTION POWER provides the skills essential for leaders at all levels to promote their teams to buy in, take action and gain momentum in today’s world of constant disruption and accelerated pace. Today’s environment stops for no business or leader, so perception management skills must be built to sustain a reputation of peak performance and achieve business ‘Edge.’
When asked to discuss some perception management success stories, Linda noted that “It’s had huge impact with fast-tracker millennials who felt overloaded to the point of avoiding promotion, transforming them to feeling well-paced and ready to take next-level positions in short order.” Linda also shared that she has witnessed these skills impacting organizations that work with digital adoption, in building their understanding of roles, big picture and unfolding story, helping to mitigate resistance and promote buy-in of the unfolding process. A third example Linda brought up is in witnessing teams that span multiple generations to more readily see and understand the larger business landscape, moving from the traditional “us-versus-them” climate to that of a willingness to work problems to their needed solutions. A final example of perception management that Linda shared dealt with building micro-communication processes for entrepreneurs in global organizations, working virtually with essential need to project themselves proactively, ensuring they remain not only connected, more rather knowingly vital to team success. There are many applications but these are some of the many significant ones.
Linda is excited with the release of PERCEPTION POWER for teams, leaders and organizations as a strategic skill-building resource. To learn more about PERCEPTION POWER, click Amazon Link here or at www.lindashaffer-vanaria.com. Comments or questions? Contact Linda directly at email@example.com.
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