Wethrift analyzed the online shopping behavior of 5.2 million shoppers in 210 American cities to identify which cities are home to the country’s best bargain hunters, as well as which cities’ shoppers are leaving savings on the table.
The report found that America’s thriftiest shoppers live in:
1. San Francisco, CA
2. Los Angeles, CA
3. San Diego, CA
4. Austin, TX
5. Salt Lake City, UT
America’s least thrifty cities:
206. Marquette, MI
207. Glendive, MT
208. Monroe, LA El Dorado, AR
209. Columbus-Tupelo-West Point, MS
210. Greenwood-Greenville, MS
The study analyzed 5.2 million visitors to Wethrift.com from the U.S., and combined website visitor data for each city with demographic data from Nielsen’s DMA Rankings 2020. Wethrift compared how often shoppers in each city search for online coupons when they shop online.
Each city was assigned a “Thrift index” score – a measure of how often the average shopper in a city searches for online coupons compared to the national average.
A city with a Thrift index of 1 means that the average shopper in that city searches for online coupons equally as often as the national average.
A city with a Thrift index of 1.5 means that the average shopper in that city searches for online coupons 50% more often as the national average.
America’s thriftiest city, San Francisco, CA, scored a Thrift index of 1.67, meaning shoppers from the Bay Area search for coupons 67% more often than the average American.
Shoppers from the country’s least thrifty city, Greenwood-Greenville, MS, search for coupons 75% less than the average American shopper.
Omaha, NE, and Monterey-Salinas, CA, are America’s most typical savers, scoring a Thrift index in line with the national average.
If you have any concerns regarding this press release, please contact the Author / Media Contact / Business of this press release. ePRNews is not resposible for the accuracy of the news posted and do not endorse, support any product/ services/ business mentioned and hereby disclaims any content contained in this press release.