Press Release (ePRNews.com) - TORONTO - Jun 18, 2016 - Canada’s Reggae Songstress Ammoye debuts her music video for her #1 hit single “Sorry” at Rum Diaries (368 Bayly Street West), Ajax’s premiere location for Caribbean entertainment and cuisine which is located in the heart of the city.
On Thursday June 23rd Ammoye will be center stage for an intimate and interactive evening with fans as she shares her experiences of filming the music video at various locations in her home city of Toronto, and the reasons why the song resonates with so many people.
The video debut and launch is a part of Durham’s Caribbean Festival week which showcases the best Caribbean talent at a series of calendar events preceding the annual parade.
Speaking to colleagues in Jamaica while at Taxi Recording Studio’s in Kingston, Ammoye shared “I can’t wait for everyone to see my music video. It was shot at landmarks such as Lula Lounge in downtown Toronto, and along our famed waterfront. A lot of love went in to making ths video which I want the world to enjoy.”
Shot and directed by Donovan Drummond from Blakk Beat Productions, the concept of the video sees Ammoye performing the hit single on stage, then transitioning to her personal life in which she’s just had a heated argument with her partner for which she has to apologize. The singer emphasizes the words “sorry baby … I apologize” which are difficult words for some to say.
The single was included on Ammoyes Mixtape Enter The Warrior-Ess which was hosted by Natural High Music from Jamaica. The single will be included on Ammoye’s forthcoming album The Light which includes recordings with Taxi Studio’s Sly Dunbar, Penthouse Records’ Donovan Germain and Grafton 2 Studio with Mikey Bennett. All three producers are award winning and have created long lasting careers for several stalwarts in Reggae and Dancehall. Ammoye is confident she will be included in that echelon.
Ammoye, a two time JUNO Award nominee for Best Reggae Recording has previously released albums Haffi Win with Rise Ashen and Baby It’s You produced by Kemar McGregor.
Ammoye Sings of love, life and justice. She is a Lightworker and Soul Rebel. Ammoye’s name is inspired by the Italian word for love which is what goes into her music, and is a reflection of how audiences respond to her whenever she performs.
Rooted in Reggae and an appreciator of all genres of music Ammoye effortlessly glides from Reggae to Dancehall and Dub, to Gospel and Soul. If the track is right, you can also hear Canada’s Songstress perform to Hip Hop and R&B with breathtaking ease and presence. Her phenomenal single and video, “Radio” enjoyed extensive radio play worldwide and thousands of impressions on social media. The song charted in the U.K. on Galaxy Gold Radio.
For more about Ammoye visit Ammoye . com
For more about the Durham Caribbean Festival visit http://www.durhamcaribbeanfestival.com/ Source :