Press Release (ePRNews.com) - Los Angeles, CA - Oct 03, 2016 - We are not fast fashion. We are not form fitting. We embrace equality. We innovate. We refuse to conform. Welcome to 2WN; a contemporary Los Angeles based womenswear label offering tailored pants and shirts with a distinctly unaffected aesthetic.
Born out of a frustration with tight-fitting, impractical pants, Winnie Chan founded 2WN as an antidote to gender-rigid fashion. In her quest to discover the perfect tailored pants, she was faced with two options; tight and figure hugging or dull and unflattering. This dilemma inspired Winnie to follow her lifelong dream of a career in fashion. Driven by this vision, she left her corporate tech job, enrolled at the Fashion Institute of Design and Merchandising and honed her skill at an established fashion house. Three years on and 2WN was born.
“Rather than stripping back masculine design and reinventing it with a stereotypically feminine twist, 2WN believes in gender fluidity. A woman should not conform to the archaic social norms of fashion”
2WN blends a masculine design aesthetic with impeccable fit and finish. Defined by a boyish silhouette and unconventional attitude, 2WN has created an enduring wardrobe staple. This is tailoring designed for the female form; there’s no need to borrow from the boys.
Insouciant and understated, the 2WN debut collection is comprised of five core styles. Effortlessly bridging the gap between formal and casual, garments are neither body-hugging nor unflattering and oversized. Instead, pants have a controlled loose-fit, low rise boyish cut and slight drop crotch, in a timeless palette of monochromes and pared-back shades.
In reimagining tailored pants for women, 2WN has taken things one step further. Advocates of the ‘hands-free lifestyle’, 2WN pants feature innovative deep pockets that blend into the line of the garment. These pockets were conceived to hold all the daily essentials, be it cell phones, wallets or keys. With the addition of an ID card pocket and hidden ‘jewelry pocket’, 2WN pants prove that practical needn’t be uninspiring. These pants are for the woman who longs for enduring pieces that are both functional and high quality. She is tech-savvy, always on-the-go and no longer in search of the latest fad; instead she seeks garments that seamlessly fit into her busy life.
From the first sketch to the final stitch, 2WN is designed and manufactured solely in Los Angeles. Only the highest quality fabrics sourced from around the world become 2WN garments; a welcome alternative to the culture of fast-fashion.
2WN approaches all they do with a forward thinking attitude. From conception to production, they are unafraid to question and challenge. Rather than stripping back masculine design and reinventing it with a stereotypically feminine twist, 2WN believes in gender fluidity. A woman should not conform to the archaic social norms of fashion. No more womenswear, it’s time for modern wear for all.
For further information please feel free to contact the 2WN team at info@2WNwear.com or (213) 326-8799.
Visit https://www.2wnwear.com to learn more.
2 W N, Los Angeles