Press Release (ePRNews.com) - Tehran, Iran - Oct 30, 2016 - Clearly, Instagram has became one of the most effective media for marketing your business , whether you own a small shop or you run a multinational corporation; Whether you offer tangible products or sell a service. Having an Instagram account for your business is a must in order to promote your market; Let me put it in this way ‘having a SUCCESSFUL and INTERACTIVE Instagram page will easily level up your business to a great extend’. Through this article that prepared by Anetwork team, you are going to learn some simple but extremely necessary ways to improve your Instagram marketing
1- Track traffic from your Instagram Link
Google Analytics won’t recognize mobile traffic that comes from Instagram. It has to do with the process of having to select a browser when navigating away from Instagram. Therefore, when someone clicks on the link in your Instagram bio, Google Analytics records the traffic as direct, not a referral from Instagram. This can cause confusion when you check analytics. The best fix is to use a trackable link in your Instagram profile. Instead of listing the full URL ,get a Bitly or goo.gl link that allows you to track clicks.
2- Use Clear Calls to Action in Post Captions
Include a clear call to action in your post caption so it will drive traffic and results. If you want people to visit your website, ask them to “Click on the link in the bio” or write some other message requesting they navigate to your profile to access the direct link. If you want people to call, email or visit your store, make that request clear in the message. Also, engage your audience with incentives in your post caption call to action. For example, Nordstrom did a “Like it to lower the price” campaign. For every 10,000 likes they’d lower the price 10%, up to 30%
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
3- Showcase your Products
put your products and services in context so your audience connects with them. An image of a new necklace on a counter doesn’t convey the same feeling as a photo of someone wearing that same necklace with a coordinated, styled outfit. Take it a step further: put that person in an environment, such as at a party, with family, in a park or all of the above. Also, if your customers post photos with your products, share them as user-generated content (UGC). A reposting app will allow you to give the original user credit, while showing your audience how others enjoy your product. This use of UGC on Instagram is very powerful and rewarding.
4- Use Text Overlays on Images
Use the text overlay to list the price or options for a product, advertise a sale or limited-time offer or promote an event—whatever way you need to convey a clear message about your brand or service.
5- Add Hashtags to your Posts
In every post, incorporate a mix of highly popular hashtags (those with hundreds of thousands or more images), moderately popular hashtags (those with thousands of images), less popular (those with fewer than 1,000 images) and your own custom hashtags. This ensures you’ll reach popular searches, while staying relevant for more than a few minutes in searches for the less-popular hashtags. And, when you incorporate your own custom hashtags, you create a virtual gallery of all of your content. Then when someone searches that hashtag, they’ll find all of your Instagram posts.
As I mentioned before, Improving your Instagram is a key step to boost your business. By taking these 5 steps, you are a giant step ahead, and the good news is that there are still more things you can do to promote your market in Instagram.Wait for the second phase of IMPROVE YOUR INSTAGRAM MARKETING.
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