Elissa Gray

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New Research Shows Shoppers Turn to Mobile Devices Before Buying In-Store

​​Consumers are increasingly making final, in-store purchasing decisions based on information obtained from research conducted on their cell phones, according to a new study. The study was conducted by Yieldbot, a leading digital media technology and the second fastest-growing technology…

Eyekandy Partners with Leading White Goods Brands to Produce Rich Digital Content to Drive Consumer Education and Sales

Eyekandy Partners with Leading White Goods Brands to Produce Rich Digital Content to Drive Consumer Education and Sales

​​Eyekandy doesn’t simply take a brief - we ensure that we get passionate, not only about the creative, but the brand itself. Sian Bailey from Miele commented, “Working with EyeKandy has always been a pleasure. They produce high-end work and are always passionate about each project. I would…

Yieldbot Ranked Number Two Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™

​​​​​​​Yieldbot, a digital media technology and marketplace that connects brands with active consumer intent announced it placed second on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in…

VertaMedia Ranked Number 180 Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™

​​VertaMedia today announced it ranked 180 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 479 percent during this period. VertaMedia’s CEO and…

Yieldbot Taps Emma Weisberg as SVP, Marketplace Strategy

Yieldbot, a digital media technology that connects brands with active consumer intent, today announced that it has hired Emma Weisberg as its SVP, Marketplace Strategy.   In a newly created role, Ms. Weisberg is tasked with leading the delivery of…

Independent Research Firm Cites Yieldbot in Header Bidding Report

Yieldbot, a digital media technology that connects brands with active consumer intent has announced that Forrester Research released a report that cites the advantages of header bidding technology for publishers including the ability to select the demand sources they will…

Conference at the University of Leipzig to Celebrate the 25th Anniversary of the Constitution of JPEG

Conference at the University of Leipzig to Celebrate the 25th Anniversary of the Constitution of JPEG

​The 7th October 2016 is precise to the day the 25th "technical“ birthday of the worldwide most popular electronic image format JPEG (Joint Photographic Experts Group). On this day, the Independent JPEG Group (IJG) at the Institute for Applied Informatics…

Yieldbot, Mediavest Spark Deliver Significant Return-on-Ad-Spend for Heineken

​Yieldbot, a digital media technology that connects brands with active consumer intent, today announced the results of a research study conducted in partnership with IRI that revealed that global brewing leader, Heineken®, posted a sizable increase of 4.3% in in-store…

SalesFuel Expands Partnership With Digital First Media, Providing AdMall® PRO Product

SalesFuel Expands Partnership With Digital First Media, Providing AdMall® PRO Product

​​​SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than 3,000…

Influicity Adds Instagram Analytics & Metrics to Empower Marketers

Influicity Adds Instagram Analytics & Metrics to Empower Marketers

Just one month after launching the free version of their platform, Influicity has updated its product by introducing Instagram analytics within their reporting suite. This allows clients to monitor the total reach and impressions by each influencer. Budget and performance…

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