Press Release (ePRNews.com) - Jun 02, 2017 - Tel: 1877-689-4688
In this guide, we will be covering insurance leads by individual product line. It is a collection of our experience along with product expert tips submitted by our readers. Each line of insurance has its unique angles when it comes to lead generation and lead buying. These details can be the difference between top production and failure.
Auto Insurance Leads
Auto insurance is the line that has seen the most dramatic evolution moving to a digital world. Auto insurance is by far the highest searched insurance product on the internet with over 85% of policy owners beginning their research online. The point here is to meet the consumer where ever they are.
Traditional methods of lead generation can work for auto insurance leads, but they don’t net the same volume and are much harder to target specific prospects. Our focus with Auto insurance leads is heavy on internet acquisition through self-generated leads leveraging agency websites, content websites, social channels and online lead services.
While you might not need an online presence to generate leads for most other lines (although we recommended it), you must be easily found on search engines if you want to generate significant auto insurance lead volume.
There are many factors in play when it comes to establishing an online presence. Some of these factors include a website with informative content, search engine optimization, a social media presence, and pay-per-click advertising.
Data source: Visual.ly (1, 2)
Organic search leads are far and away the best type of lead an agent can get due to the high intent of search. It is important to understand upfront that search engine leads are a long-term play. It takes time and patience to build a meaningful web presence.
If you do not already have a website, we recommend getting started with insurance lead services as most offer filters that can land targeted prospects. There are many types of auto insurance buyer and sub niches to serve. There are also plenty of tire kickers so filters are your friend as they can save a lot of time and effort.
Renters Insurance Leads
Why in the world would any good agent spend time chasing down leads for a renters policy which costs only around $12.50 a month? It is a very reasonable question, but the reality is that renters insurance can provide some great business if you have the time to invest. The policy will never bring a large commission, but it can lead to a lot more business through cross-selling. Renters insurance is one of the rare low hanging fruits in the business, therefore we highly recommend trying it out.
Lead Buying – Internet renters leads are a decent option, but we prefer to focus on self-generated options.