Press Release (ePRNews.com) - BRISBANE, Australia - Jun 07, 2018 - Ben Simkin, founder of BusinessNET interviews A.J. Mihrzad in the Entrepreneur.com article titled, “4 Steps for Growing Your Coaching Business“. A.J. is the owner of Online Super Coach, and a mentor to fitness professionals and coaches helping business owners to profitably grow their incomes and become successful doing what they love.
The interview demonstrates it is more than possible to grow a seven-figure business through coaching as long as the four steps as outlined by A.J Mihrzad are followed.
Step 1- Target Audience:
Who to serve?
In other words, coaches must understand their avatar or target market. Mr Mihrzad uses the example of the difference between a cardiologist and GP. One specialises in the heart and saves peoples lives and the other deals with more common health issues.
What is the No. 1 problem to be solved? The Online Super Coach owner suggests coaches think about their skills, knowledge and experience, and how it uniquely positions them in a powerful way to solve this problem.
Step 2 – How to easily attract ideal clients.
A.J outlines how he puts his system together which includes all of the following:
- Pay per click advertising:
- Facebook ads – enables connection through demographic, interest, and behavior based advertising
- Google Adwords – PPC
- LinkedIn Ads
Mr Mihrzad teaches in the article, that coaches need to allocate a budget dedicated to PPC costs. Keep in mind, testing different ad variations and campaigns is the key to turning advertising into a profitable venture.
- Strategic Partnerships: these work well with another business that shares the same audience as coaching business but is not a competitor.
- Expert Positioning: through valuable online content such as blog posts, videos, and other content, positioning a coach as an expert in their niche demonstrates they are the go-to-person to be able to solve their problems and that the coach really understand their, fears, frustrations and problems.
Step 3 – Creating an automated sales system or online funnel
Landing page or lead capture page which includes the incentive free giveaway in exchange for an email address of the prospect. It could be an email autoresponder series a four-part video series or a Webinar.
A.J. Mihrzad states, “the goal for you is to quickly build trust with your prospect showing them you are able to help them solve their problem”.
Step 4 – Automating delivery of coaching package.
Mr Mihrzad says that he has had the most profitable results offering automated 12-week group coaching programs priced at $5000 and his clients have often achieved better results.
“Every week for 12 weeks, a new piece of content is delivered through automated systems…such as email and membership sites,” Mr Mihrzad tells.
He also states coaches need to decide which type of content will best serve their customers (videos, webinars, podcasts, etc.) and what information they will need to guide them through their transformation journey to the desired end result.”
The Online Super Coach owner does not pretend that setting this up is easy work, but it is work that done once pays over and over.
For coaches wanting to take their coaching business to the big league, learn more about A.J. Mihrzad by visiting www.onlinesupercoach.com – and learn more about Ben Simkin visit www.businessnet.com.au.