Bill's Gun Shop and Range Selects AXIS Point of Sale and Range Management Software

Bill's Gun Shop and Range Selects AXIS Point of Sale and Range Management Software

Press Release ( - SAUK RAPIDS, Minn. - Jan 24, 2019 - Bill’s Gun Shop and Range announces the selection of AXIS Point of Sale (POS) and Range Management Software from the Retail Technology Group (RTG), a 2019 Top 10 POS Provider.  With this award-winning firearms software, Bill’s Gun Shop and Range will improve its in-store and online sales, multi-store inventory management and reporting, and ATF compliance.

“Operating a large retail firearm and shooting range requires a high degree of confidence in the software used to manage your business,” said John Monson, Owner of Bill’s Gun Shop and Range. “After a lengthy search process, we selected AXIS because of its broad adoption by our peers and RTG’s dedicated focus on the Shooting Sports Industry. The AXIS Point of Sale and Range Management platform will allow us to drive retail performance with a fully integrated suite of POS, Range, ATF compliance, multi-store reporting and inventory management at a very fair price. And, AXIS will provide us with the largest number of live distributor inventory feeds available to improve inventory availability while decreasing our operating costs.”

RTG is the only Shooting Sports Industry POS provider that was named a 2019 Top 10 POS application, according to Retail CIO Outlook. In conjunction with its sister companies at Gearfire, Orchid Advisors and Gearfire Payments, the four organizations have tailored their software and services to the Shooting Sports Industry. 

“As leading technologists and former operators of the largest FFLs in the country, we understand the unique needs of retail gun stores and shooting range operators,” says Jon Rydberg, CEO. “Today’s consumers want inventory, now, and the ability to engage in a complete shooting sports experience. That requires Customer Relationship Management technology, advanced inventory management, multi-store reporting, trusted ATF compliance applications, gunsmithing and the ability to sell in-store or online – seamlessly.”

Bill’s Gun Shop and Range has begun its implementation of the new application by leveraging the RTG family’s broader expertise in the areas of UPC data management, consumer-listings, dynamic product modeling and solid business processes.  

Retail Technology Group and its sister companies boast impressive statistics, serving over 2,500 retailers and 62% of NSSF 5-Star Indoor Ranges with software, ecommerce, merchant processing and compliance services. Shooting Sports Retail and Range Operators looking to speak to the Retail Technology Group can do so during this week’s NSSF SHOT Show in booth #3117. 


Mathew Christen
Senior Marketing Specialist
RTG Holdings
+1-800-547-7120 Ext. 5715

Source : Retail Technology Group
Business Info :
Orchid Advisors

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