BrandSpins Acquires TONE Technology to Revolutionize Music for Advertising

BrandSpins Acquires TONE Technology to Revolutionize Music for Advertising

Press Release ( - LAS VEGAS - Dec 27, 2017 -, the music licensing giant, boasts having the world’s largest ‘pre-cleared’ music catalog for use in television and radio commercials. Shortly after the platform was acquired by Las Vegas-based BrandSpins, LLC, they updated and automated the platform which then began spinning off profits. Now, on the 10th anniversary of MusicDealers and only a year after BrandSpins bought the platform, MusicDealers is announcing the release of a new technology called ‘TONEprotocol,’ that will revolutionize the advertising industry.

BrandSpins acquired an interest in the patent-pending technology that will be exclusively available via subsidiary TONEprotocol works by embedding an imperceptible tone called a ‘TONE-Tag’ into any MusicDealers’ song used within television, radio, and streamed advertisements. The ‘Tone-Tag’ is an imperceptible audio beacon that converts this beacon to a “code” which can be deciphered by any smartphone. Once perceived by any mobile device, the ‘TONE-Tag’ will trigger a graphic ad which instantly appears on the listener’s mobile phone.

“It is pretty impressive to be listening to a radio ad and magically have a coupon, flyer, or event ticket show up on your phone,” said Billy Tuchscher, CEO of BrandSpins and  “The technology is solid,” added Tuchscher. “All the inventors needed was a music catalog, method of distribution, and big brand relationships. We have all that.”

It is pretty impressive to be listening to a radio ad and magically have a coupon, flyer, or event ticket show up on your phone. The technology is solid. All the inventors needed was a music catalog, method of distribution, and big brand relationships. We have all that.

Billy Tuchscher, CEO of,

Tuchscher, whose background includes controlling the Rolling Stone brand has companies with strong track records of branding and relationships including: Budweiser, Coca-Cola, Airbnb, McDonald’s, Disney, Visa, Nike, Miller, MTV, CoverGirl, Coors, Discover, HBO, NBC and N eflix.

The revolutionary new technology was developed by TheToneKnows, Inc. which has been based in the San Francisco Bay area. The company and its CEO, Tom Webster, are now relocating to Las Vegas where its new partners BrandSpins, LLC and are based. The companies came together after an initial meeting at the NFL Championships in Houston. Since that January meeting, things developed quickly.

Beyond radio and TV, the audio beacon technology works in anything with sound including films, video games, as well as the retail environment. By installing inexpensive TONE-emitting chips sets in retail stores and public spaces, coupons, ads, and promotions can be delivered to any smartphone within about 30 feet. This application of the technology could replace expensive and maintenance-intense bluetooth beacons and RFID-based systems.

According to Webster, “We have nine-figures worth of business deals pending! It has been a really fun journey to see what joining with the talent and resources of Billy [Tuchscher] and BrandSpins has done for us.”


ABOUT MusicDealers™ is an award-recognized, music search platform, controlling the world’s largest pre-cleared music catalog, with ‘ready-to-license,’ and ‘broadcast-quality’ tracks in virtually every style and genre from around the world. is the easiest place to find and instantly license music for use in TV Shows, Major Films, Documentaries, Radio/TV ad campaigns, Video Games, Business Promotions, YouTube and GoPro Videos.’s client list includes: 40 Television Networks/Movie Studios, 50-plus Advertising Agencies, and 200-plus major brands including: McDonald’s, Coca-Cola, Disney, Budweiser, Nike, Visa, HBO, Sony, BMW, Airbnb, Bacardi, MTV, NBC, CBS, Converse, Harley-Davidson, The Gap and many others.

ABOUT BrandSpins™ is revolutionizing digital music distribution and adding value to major brands, artists, and consumers. BrandSpins provides each brand partner with their own ‘brand-customized,’ turn-key, digital music store preloaded with 59M songs. It seamlessly integrates with retailers’ existing eCommerce websites, and then utilizes deep industry relationships to bring MUSIC’S BIGGEST STARS to eCommerce brand partners for promotions, social media reach, marketing campaigns and special appearances. BrandSpins creates perfect synergy between big corporate marketing budgets and ‘the cool factor’ big music stars generate.


TONEprotocol is a proprietary technology developed to empower advertisers with the capability of instantly delivering a graphic ad to any mobile device via an audio stream or broadcast advertisement. The technology uses an inaudible tone called a ‘TONE-Tag’ that can be embedded within any song. MusicDealers’ entire catalog of music is pre-cleared for use in advertising, television, movies, radio, and video games. The TONEprotocol platform marks a significant shift in broadcast & streamed audio advertising in that it allows an audio ad to deliver a ‘pop-up’ graphic on any smartphone. It will instantly deliver a coupon, ticket, or offer via music or any audio feed. This also makes TONEprotocol an incredible data generator. The technology digitally measures who responds, where they were, who used the media delivered, and at what location. The complete data set allows TONEprotocol to optimize a comprehensive media strategy, evaluation, and optimization of any campaign. Our technology features: cross-platform integration, low-cost data manipulation, multiple device pairing, and a revenue-driven sales strategy allowing for ROI-driven promotions. By embedding strategically placed inaudible ‘TONE-Tag’ activators within MusicDealers songs, TONEprotocol is revolutionizing the advertising industry.

ABOUT Billy Tuchscher
Savvy entrepreneur Billy Tuchscher heads several music companies including BrandSpins and In the music space, Tuchscher invested in Rolling Stone, where he controlled the brand and website domains. He also owns numerous digital music and audio technology platforms, and in the first days of social media he founded SempreSocial, a sizable social media management company that developed an impressive list of major music celebrity clients. Tuchscher’s passion is finding existing status quo industries, in which companies fight to protect their old business models, and then applying creative technology solutions to revitalize them.

His past investment experience also includes large-scale real estate projects, developing over 30,000 acres of land, building resort oriented master-planned communities, with golf courses, marinas, thousands of homes, and hotels totaling more than 7,000 rooms.

Monique Dragoiu

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