Brightwater Consulting Welcomes a New Brand and CB Smithwick

Brightwater Consulting Welcomes a New Brand and CB Smithwick

Press Release ( - ATLANTA - Dec 19, 2018 - Brightwater Consulting, an Atlanta based business intelligence firm, launches its new identity along with CB Smithwick as Vice President of Operations.

Since its founding in 2003, Brightwater Consulting has provided professional business consulting and IT services to some of the world’s top companies, including The Coca-Cola Company, The Home Depot, SunTrust,, ADP, and many more. With recent growth and added team members, an update to their identity and messaging is prudent. Dan Ricks, President and Founder, approached CB Smithwick with the opportunity to spearhead the redesign, along with managing operations for the company.

After his service in the United States Army, CB began his professional career at BellSouth, now AT&T, as a B2B Account Executive and quickly advanced to management. He left BellSouth to begin a digital consulting agency in Atlanta, GA. Throughout the years, clients included Adobe Systems, United States Army, Taco Bell (YUM! Brands), Hewlett-Packard, Association for Contract Textiles, Benson Integrated Marketing Solutions, Mohawk, Coro Realty, Grant Design Collaborative, Decca Ltd., Georgia-Pacific, and more. Sales and marketing were CB’s first passion, but technology quickly became an equal. He focused on mastering the two early on and the combination proved to be very lucrative for clients, bringing in hundreds of millions in revenue. 

Since beginning his career in technology he has been featured in many top level publications such as TechCrunch, San Francisco Chronicle, Atlanta Journal-Constitution, Fast Company, SFGate and Forbes for various contributions to tech as a whole as well as his own endeavors. CB brings more than a high level of understanding and execution of programming and analytics. His method of including the bigger business picture and overall strategy has proved to inform the very core of a client’s business model. With a rare combination of technical know-how and a business savvy intellect, CB has fundamentally improved companies of all levels – from startup to enterprise.

“CB represents the newly garnered energy of Brightwater and has already hit impressive marks in his short time with the company. The new identity and spirit of Brightwater is a direct product of the creativity, tenacity, and unique skill set CB possesses. We are excited to watch the team, company, and service grow with CB at the helm of operations. The future is indeed bright.” – Dan Ricks.

For more information about Brightwater, visit

About Brightwater Consulting
Based in Atlanta, GA, Brightwater Consulting combines tried and true business processes with opportunity enabling technology to allow businesses to experience growth thought to be out of reach with current resources. Every business naturally has varying levels of confidence in each aspect of its operations. There are areas where they’re incredibly strong and others where they need more horsepower. Brightwater creates balance in those areas.

Brightwater has a unique DNA of business intelligence and confidence in technology. In today’s digital world, there’s no escaping technology. It can be incredibly complex and costly to master. The nuts and bolts of Brightwater Business Intelligence is experienced in strategic staffing, consulting, and program and project management.

Brightwater doesn’t subscribe to fluffy technology jargon and fads. We are hardcore business first. Technology is there to efficiently execute processes and enable scalability only after business intelligence has spoken. What does this mean to you? Simple, ROI.

Media Contact: 
CB Smithwick 

Source : Brightwater Consulting, LLC

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CATEGORIES : Business Technology


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