Brother Australia Hosts Partners on Island Getaway for ‘Hamilton Heroes’

Brother Australia Hosts Partners on Island Getaway for ‘Hamilton Heroes’
Brother Australia’s At Your Side Partner Program incentivises and celebrates the success of partners with a tropical getaway

Press Release ( - Sydney, Australia - Nov 27, 2017 - As a globally renowned, respected and trusted technology brand, Brother International Australia consistently aims to recognise the support of its partners, of whom without, success would not be possible. Brother’s At Your Side Partner Program celebrates and rewards key Brother stakeholders for reaching targets and reciprocates support to those who consistently support Brother.

As part of Brother’s At Your Side Partner Program, Brother launched an invitation only “Hamilton Heroes” Incentive program in April of this year. This 6-month program was designed to assist key solutions partners to achieve growth with Brother printing, scanning and labelling specialist hardware, and to reward them with an incentive trip; a spectacular island getaway to Hamilton Island as a Brother Hamilton Hero.

Following the encouraging nature of Brother’s At Your Side Partner Program, Brother partners were able to log into the dedicated website and view personal company progress towards their target, keeping the focus on the end goal of increasing purchases. Regular engagement from Account Managers encouraged partners to put forward Brother as their competitive offering to end users, and opened new revenue opportunities with the Brother product set not only in print, but with specialist and mobile solutions offerings.

With a total of 35 partners in attendance, the 4-day event was a fantastic success. The group of high performing, supportive Hamilton Heroes had the opportunity to network with like-minded partners and share in Brother’s vision for the future in a relaxed tropical environment. Brother’s positive relationship with its partners was continuously and strongly reaffirmed on this getaway. Aside from 100% of dealers attending Brother’s informative trade show over a section of the weekend which showcased various solutions and product workshops, the nautical fancy dress dinner saw several partners transform into some very interesting and eye-catching characters. Not to mention, the golf and jet ski experiences were truly memorable for all dealers!

Reflecting on the success of the program, Julie Woodward, National Channel Sales Manager, B2B at Brother International Australia said “Our Hamilton Island program gave us the opportunity to open the minds of our partners to not only our printing portfolio, but also our labelling and mobility solutions that ultimately enhance the end user’s productivity and everyday experience. Hamilton Heroes and our “At Your Side” philosophy have enabled us to develop mutually beneficial partnerships that we look forward to evolving further in the next phase of our partner program.”

With Brother’s clear objectives in mind, “when investing in business partnerships it’s important to make sure that the focus is long term. That’s what the Hamilton Heroes’ program was about,” said Luke Howard, Commercial Market Development Channel Manager at Brother International Australia. “Investing in long term business partnerships and letting our partners know that they are the life blood of our business. As a vendor we have a great deal to offer a business partner and we value when a partner is pleased to invest time and effort in helping us achieve our mutually agreed goals. We succeed as a cohesive team and programs that promote this are great to be involved with.”

Upon the success of Brother’s At Your Side Partner Program and Hamilton Heroes, Brother are continuing to develop the program to expand out to the wider channel, whilst continuing to focus on joint strategies with key targeted hardware and Managed Print Services (MPS) Partners to further understand and add value as the company continues to grow in the market.

Partner Experiences

Bernard Morgan (National Hardware Vendor Manager – Datacom) “The Brother Hamilton Heroes event was an excellent opportunity to network with the Brother team as well as peers within the Print Industry. The showcase of Brother’s ever-expanding product portfolio provided great insights into where Brother products fit within industry solutions and targeted verticals. In summary – was an enjoyable and informative event.”

Hylton McCabe (Northern Region Manager – Gamma Solutions) “I would like to extend my sincere thanks to the whole Brother team for what can only be described as a fantastic event at picturesque Hamilton Island. The culture and comradery fostered within Brother and their trusted reseller community is refreshing to say the least. The event was the perfect blend of relaxation and business with networking the real winner.”

Leif Storoy (General Manager, AATEC Office Technology) “This relationship between partners, resellers and Brother is a great investment and the connection we have made over this weekend will make us stronger. As we all know, success in sales is all about relationships. I enjoyed learning about new Brother products, case studies and valuable tips on how to grow new market segments. I can’t wait to get back to work to share this with my team and explore new sales opportunities!”

Paul Sturgiss (Sales and Marketing Manager – Office Choice Blue Mountains) “It’s events like this that make you realise just how much Brother value their dealers. This event has strengthened our working relationship with Brother and has presented new opportunities which we will look to capitalise on. It was an excellent opportunity to network with other dealers and hear their success stories and discuss future opportunities.”


About Brother International (Aust) Pty Ltd

With over 100 years in operation, Brother International is globally recognised as a brand synonymous with delivering product innovation and customer satisfaction. A specialist in its product lines, Brother is always ‘At Your Side,’ with its customer first approach in all aspects of business. Brother combines this customer satisfaction and its strong commitment to environmental conservation to manufacture innovative, reliable and practical products in the printing, sewing, imaging and labelling markets.

Brother International Australia was established in 1977 as a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. With a head office located in Sydney and State offices nationally throughout Australia, Brother has grown from humble beginnings to a diversified multinational corporation.

About Brother Earth:

Brother has made a commitment to sustainability and making a positive difference to the environment. Brother Earth is a Brother initiative and aims to build a society that achieves sustainable development by taking responsibility and considering the environmental impact of all aspects of business operations. At Brother Earth, visitors can choose how funds are allocated and see how Brother is contributing to environmental sustainability on a global level. ‘Click for the Earth’ at and Brother will contribute to an environmental conservation project on a consumer’s behalf.


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