Newsroom of

BIZ COM

United Arab Emirates

Casio, makers of innovative timepieces powered by cutting-edge technology, presents the Prayer Compass range of digital-analog watches that are designed specifically to meet the needs of the Islamic traveler.

Each of these sleek digital-analogue watches features a built-in Prayer Compass feature and other functions that aid Muslim travellers to meet their prayer requirements throughout the day. The watch can indicate the direction of Qibla at the touch of a button, from wherever in the world the wearer is located.

The Casio Prayer Compass also allows the wearer to accurately calculate the five prayer times during the day, through its digital display and the second hand. The watch is also capable of calculating the correct prayer times for other dates and locations as required.

“The Casio Prayer Compass is designed to make things easier for Muslims who travel by providing vital information at their fingertips,” said Tsuneo Nagai, Managing Director, Casio Middle East FZE. “As we await the advent of the holy month of Ramadan, we are pleased to present these special chronographs for the benefit of our customers in the Middle East.”

The Prayer Compass range of chronographs comes replete with a slew of additional features apart from regular timekeeping which include, plus dual sensors for direction and temperature, Moon age display, five daily alarms, 1/100-second stopwatch, and a 100-minute countdown timer (in 1-second units).

The Prayer Compass range, which is on sale at all Casio points of sale across the GCC, is also available with a metal band instead of the standard resin band. Water resistant up to 50m, the Prayer Compass chronographs also features world time over 31 time zones (70 cities) with daylight saving time indicators, LED backlight, digital compass, thermometer, full auto calendar. 12hr/24hr format, average battery life of 2 years. The timepiece weighs 43 gms.

Casio Middle East FZE is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying products to countries in the Middle East through sales agents since the mid-1970s.

Casio Middle East FZE was established as a local subsidiary responsible for the six Gulf countries, beginning with the United Arab Emirates. Starting in October 2013, it has been working together with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries by promptly supplying products and services suitable for the lifestyles and cultures of local people, the company intends to popularize Casio products and expand its business in the region.

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