Every Thread Count was created by a group of fashion designers and bed linen enthusiasts in mind to fill gaps in the current market place to offer fashionable quality bedding and other home goods at exceptional value for money. They were inspired to create ETC for friends, families and linen lovers who find it a challenge searching for trendy and stylish designs in local sizing.
Starting with an inspiration, their design stories are created out of passion and brought to life in our bedding. Their team of designers keeps on trend with the latest fashion, lifestyle and to create a diversity of styles to complement all personalities and moods. They focus on fashion savvy sets that feature unique prints and patterns that will make a statement in your home.
ETC’s exclusive range of bedding, bath linens and home accessories are updated each season to ensure the collections stay fresh and relevant to consumers. Something to offer for every home, whether you're making over an entire space or refreshing the details. Exclusive designs of classic to contemporary, urban to romantic, there is always something to suit your decor.