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POWERMETRICS is a web-based tool for the board-level executive and the financial community, as well as for marketing professionals seeking to better understand and enhance brand value.

For senior executives, POWERMETRICS provides a basis for deciding upon brand and corporate strategy. Investors use POWERMETRICS as a tool to evaluate M&A scenarios and to control and benchmark their portfolios.

POWERMETRICS is a powerful tool for day-to-day strategic marketing decisions. It provides real-time data for the optimization of brand communications and a precise measure of marketing campaign effectiveness.

Opel/Vauxhall takeover by PSA Group could be positive turning point

Opel/Vauxhall takeover by PSA Group could be positive turning point

How does the image of one brand affect another one? Why is one brand perceived as powerful and one brand as weak? How can the image of a brand be effectively improved?POWERMETRICS, the brand analysis and evaluation tool developed by…

Brand Analysis: Monsanto could unexpectedly generate significant image gain for Bayer

Bayer's proposed take-over of Monsanto has thus far been unfavourably reviewed by the media. Monsanto, the producer of genetically engineered crop-seeds and pesticides, is widely held to be the world's most dangerous company. But, do wide-spread negative perceptions have a…

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