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Roxot

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Publishers Apply Audience-Based Pricing to Boost Revenue Using Roxot's AI Technology

Advertisers spend more on programmatic channels each year. In 2018, 82.5% of all US display ads will be bought via automated ad buying. Next year that number will grow to 86%. Programmatic advertising attracts buyers with reach audience targeting capabilities…

Roxot Launched a New Programmatic Reporting Tool and Announced the Updated Pricing on Prebid Analytics

Roxot Launched a New Programmatic Reporting Tool and Announced the Updated Pricing on Prebid Analytics

Publishers have to export reports from their programmatic demand partners and ad servers, manually format excel files and match the data by combining reports in one master file just to understand the general performance of their ad stack. Ad Operation…

Roxot Conducts Top Header Bidding Partners Report: AppNexus, Rubicon, and Index Exchange Are the Top Revenue-Generating Demand Partners

Roxot Conducts Top Header Bidding Partners Report: AppNexus, Rubicon, and Index Exchange Are the Top Revenue-Generating Demand Partners

In collaboration with publishers using Prebid Analytics by Roxot, Roxot conducted a header bidding partners research based on the real publishers’ client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to…

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