Media Newsroom of

SBG Sports Software

Follow on Social Network
22 Upper Ground
Southwark, London, Greater - SE1 9PD England
Phone: +44 771 265 0104

The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media. They have won Queens Awards for both Innovation and Export Achievement, Technical Emmys (Academy of Television Arts and Sciences), have been nominated for multiple Technical Motion Picture Academy Awards and been part of Championship winning Teams.

SBG was founded in 2008 to develop real-time pit wall strategy software for Formula 1 teams, combining sophisticated data analysis with clear, easily adaptable video displays. This software has been thoroughly proven over six years of intensive use in Formula 1, including a drivers and constructors World Championship winning season and many race victories.

Today, our applications are a critical component behind the scenes at Grand Prix races all over the world, providing strategic advantage to competitors, fast and accurate incident review and response in race control and a deeper insight for teams’ VIP guests.

SBG Focus for Video Assistant Referees Launched at Soccerex

Built on the core SBG platform and combined with a brand new user interface design, SBG Focus provides federations and leagues with a new option when it comes to Video Refereeing.SBG ran 8 systems in Rio this summer providing Video…

ABT Schaeffler Audi Sport take delivery of SBG RaceWatch software for Formula E

SBG Sports Software has announced that ABT Schaeffler Audi Sport has signed a 3-season deal for RaceWatch strategy and analysis software for its Formula E team.Thomas Beirmaier, Sport Director of ABT Sportline explained his motivations behind the purchase, "We've been…


Or using ePRNews Account

Don't have an account ? Sign Up

Register New Account

Or form here

Already have an account ? Login

Reset Password

Already have an account ? Login