Newsroom of

The Diffusion Group

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555 Republic Dr. Suite 200
Plano, TX 75074
Phone: 469-287-8050
Website: http://www.tdgresearch.com

Founded in 2004, The Diffusion Group (TDG) is a tasked with predicting the future of television in the age of the multi-conduit, multi-context viewing.

TDG: Binge Viewing is Pervasive, Though Age Plays a Key Role in Frequency

TDG: Binge Viewing is Pervasive, Though Age Plays a Key Role in Frequency

According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But…

TDG: Vive La Différence, Capitaine Évidence! All SVOD Users Are Not Alike!

TDG: Vive La Différence, Capitaine Évidence! All SVOD Users Are Not Alike!

Approximately two-thirds of U.S. adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role…

TDG Releases Groundbreaking Formal Segmentation of US TV SVOD Users

TDG Releases Groundbreaking Formal Segmentation of US TV SVOD Users

Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users. For example: TV…

TDG: The Surge of Cord Cutting in One Chart

TDG: The Surge of Cord Cutting in One Chart

According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone. This according to research…

TDG: Latino and Social-Mobile (SoMo) Viewing Key to Future Revenue Growth

According to research consultancy TDG, video operators and networks searching for new revenue growth must focus on the two key trends: the advance of Latino viewing and the rise of Social-Mobile (SoMo) video. TDG's latest study, The Search for Growth:…

TDG: Three-Fourths of US Broadband Households Now Have an Internet-Connected TV

According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016. Connected-TV penetration grew 22% between 2013 and 2014, and…

TDG: Proclivity to Downgrade Pay-TV Linked to Weekly OTT TV Time

Plano According to new research from The Diffusion Group, those likely to downgrade their pay-TV service in the next six months are more dependent than others on over-the-top (OTT) streaming services like Netflix and Hulu. As illustrated, among those moderately…

TDG: Broadband's Share of Total Video Viewing to Double in Next Decade

A new groundbreaking study from The Diffusion Group (TDG) details the coming shift from Legacy TV to Broadband Video sources over the next decade. Broadband Video will grow from 17% of total viewing minutes in 2015 to 38% by 2025,…

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