Press Release (ePRNews.com) - AMMAN, Jordan - Sep 19, 2016 - Amman, Jordan (September 2016): The region’s leading car booking app, Careem, has today unveiled its new brand identity to mark the company’s four-year anniversary. Aimed at building on the company’s remarkable growth in the last four years, the rebranding initiative will see Careem undergo a complete makeover, with a new company symbol featuring a green wink and the implementation of a revamped strategy across all verticals – from product messaging and advertising to community outreach and company culture.
Since its launch, Careem has quickly established itself as the region’s car booking app of choice, with a phenomenal 30% growth month-on-month. Operating in 32 cities from Morocco to Pakistan, Careem now has over 4 million registered users and more than 80 thousand registered Captains across the network.
The goal of the rebranding effort is to give Careem an offline presence as effective as its online presence — an image that captures the beauty and simplicity of technology and the positive impact it is creating in the region. Source :