CEO Brandon Frere's Passion for the Workplace

Press Release ( - PETALUMA, Calif. - Jun 26, 2018 - Engaged, energized, excited. The hallmarks of passion in the workplace are easy to see: individuals who are alive and vibrant, solution-driven, responsible and alert to change and nuance. A study of 506 employees at an insurance firm published at the Robins School of Business says passion is defined as a “strong inclination toward an activity that people like and find important.” Not necessarily a passionate definition of passion, but working terminology that allowed them to conclude that “employees with harmonious passion performed better at work, and that this relationship was mediated primarily by cognitive absorption, that is, the intensity of focus and immersion experienced by the employees when working.” It only takes a few moments, not a longitudinal study, to get a feel for the value that Brandon Frere, CEO of Frere Enterprises and other ventures, places on passion in the workplace.

“Persistence and resourcefulness are the qualities I most admire and are found in all the people I surround myself with. I am passionate about helping both the people I employ and those who use our services,” said Frere.

The study parses passion thoroughly, builds the case that passion encompasses a “stronger, more intense feeling that goes beyond mere liking” and divides passion into two types: obsessive (those who “view the job as important due to certain pressures or outcomes attached to the job”) and harmonious (those who do their jobs passionately “because they choose to, not because of any pressures or outcomes”).

Persistence and resourcefulness are the qualities I most admire, and are found in all the people I surround myself with. I am passionate about helping both the people I employ and those who use our services.

Brandon Frere

CEO of Frere Enterprises

Again, no study needed.  Frere is harmoniously passionate about his life and work because he is doing what he chooses to do: “I wake up excited every morning to see clients and employees reach their personal, financial, and professional potential. I get to provide guidance and support toward a financially healthy life. It is crucial, in today’s society, to build organizations based on solutions to societal concerns that provide quality jobs for employees that are equally committed and passionate about helping those same people. I strive to do just that.”

About Frere Enterprises
Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website,, is used as a means to communicate many of the lessons, fundamentals, and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

Source : Frere Enterprises
Business Info :
Frere Enterprises

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CATEGORIES : Entrepreneurship


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