Christian Apparel Co. Hires New Director of Marketing as Part of Broader Strategy

Press Release ( - Berryville, Ar - Feb 02, 2018 - Kerusso, a Christian-themed apparel and gift company located in Berryville, Ark., recently hired Chris Rainey as their Director of Marketing. Rainey worked for Kerusso between 2004 and 2010 and has been an ardent supporter of the company, since. The hiring of Rainey is part of a broader effort by the company to value, update and invest in their marketing strategy.

Kerusso is recalibrating the company’s marketing strategy in congruence with a fresh focus on growth and plans for development. The hiring of Rainey, a successful marketing professional, and the promotion of the former director, Nik Kennett, to Vice President of Marketing are all part of an action plan in preparation for growth.

Rainey previously worked with Kerusso to launch their Live 4 Him campaign which resulted in the donation of hundreds of thousands of dollars to Compassion International, an organization which facilitates the sponsoring of children in need of spiritual, physical, social and economic support. Rainey was also instrumental in the development of Kerusso’s Lighthouse Apparel Center and the launch of their first e-commerce website.

“Chris was one of those key players at Kerusso that really helped shift the company’s focus and propel us forward,” Kennett said. I’m really excited to have him back on board. He has always been one of Kerusso’s best friends and biggest fans. He loves the Lord and mission behind what we do, but he is also a brilliant marketer.”

Apart from his work with Kerusso, Rainey was the youngest store manager in the history of Family Christian and co-led an international ministry through launching platforms including: websites, apps and podcasts.

“I’m excited to be returning to Kerusso at a time when the future is full of more opportunity than ever before,” Rainey said. “Kerusso doesn’t just produce t-shirts, jewelry and more, they are a lifestyle brand that helps people express the most important thing in their life, their faith. So, to be a part of helping people live out their beliefs is an honor and something I’m grateful for.”

Kerusso is one of the world’s leading brands of Christian-themed products. In the spirit of growing God’s kingdom, Kerusso creates apparel, gifts, and accessories that inspire people to express their faith and start conversations about Jesus. 

Rainey is scheduled to begin on February 4. Kerusso is excited to welcome Rainey back to the team and looks forward to future collaboration.


Kerusso is a Christian apparel company, based in Berryville, Ark., which employs more than 100 people and is among the top employers in the area. The company was established with a small, family loan in 1987 and has expanded into a leading supplier of Christian t-shirts and apparel, nationwide. Kerusso operates with the mission to proclaim the word of God through products about Jesus Christ and the Christian message. The Greek word kerusso means “to herald or proclaim.” For more than 30 years, Kerusso has proclaimed the message of Jesus Christ through Christian t-shirts, apparel and more.

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Source : Kerusso Inc.
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