Cogniscient, Parent Company of Whealthcare Planning LLC, Names Three New Members of Its Advisory Board

Cogniscient, Parent Company of Whealthcare Planning LLC, Names Three New Members of Its Advisory Board

Press Release ( - BELMONT, Mass. - Apr 16, 2019 - Cogniscient, Inc., a technology company that develops innovative health and aging-focused assessments and planning tools for the financial services industry, is pleased to announce the appointment of three new members of its corporate advisory board.

Anthony Weiner, MD is the director of Outpatient Geriatric Psychiatry at the Massachusetts General Hospital (MGH). He has more than 25 years of professional experience and is the founder of the Older Adult Outpatient Psychiatry Program at MGH, supporting the complex care needs of aging patients and their families. Dr. Weiner is the co-principal investigator of the study, “Cognitive Function as a Proxy of Financial Decision Making in Older Primary Care Adults” conducted at MGH and sponsored by Cogniscient. The Whealthcare Risk Profile is based on this study. Prior to joining MGH, Dr. Weiner practiced at the Lahey Clinic and Lawrence Memorial Hospital. He earned his BA at Wesleyan University and his MD at Boston University.

Tony will continue to be the lead medical, psychiatric and geriatric care resource for Cogniscient. 

Catherine Weatherford is a veteran of financial services regulation, public policy, technology and product strategy, having served more than 40 years in both public and private sector roles. She began her career in government with the Oklahoma Insurance Department, becoming the state’s first female Insurance Commissioner. She was the longest-serving CEO of the National Association of Insurance Commissioners before heading the Insured Retirement Institute in Washington, D.C. during 2008-2018. She is a champion of better consumer education, retirement and proactive aging, recognized by NBC’s “Today” program and a keynote speaker for World Elder Abuse Day at the White House. She was named by Investment News as a “Woman to Watch” in 2016.

Cathy will advise Cogniscient’s engagement with policymakers and regulators, as well as financial service companies seeking to improve policies, procedures and products for aging investors and their families.

Melissa Hastings Cruz has led teams in technology-based companies for more than 25 years, with a focus on business leadership and functional expertise in finance, human resources, legal services, information technology and investor relations. She is a five-time chief financial officer and has served on the board of directors for two health care IT companies. She is currently Audit Committee Chair and a member of the Board of eSolutions and was most recently the Chief Financial Officer and a member of the Board at N-of-One, Inc.

Melissa will help Cogniscient with financial management, control and corporate governance issues.

“We are thrilled to have these three distinguished professionals as advisors to our young company. Each is well known and highly respected in his or her arena of expertise and sought after for insights and perspective. Each is also a proven leader with a passion for proactive aging and a champion of better protection of older adults,” said Steve Gresham, chair of Cogniscient’s Advisory Board.

“We are so pleased that Tony, Cathy and Melissa have agreed to join our board. They are all exceptional thinkers and practitioners, and we will benefit immensely from their experience and insights. This is a very important day for Cogniscient,” said Chris Heye, PhD, CEO and Founder of Cogniscient.

Cogniscient is a technology company whose mission is to help older adults and their families make the best possible health care and financial decisions. We enable individuals, as well as the legal, financial, and health care professionals they work with, to prepare for the challenges of longevity. We collaborate with nationally known thought leaders in psychiatry and finance to develop our products and services. 

Whealthcare Planning LLC is a financial technology company jointly owned by Cogniscient and CMCC Ventures Media, LLC. The company’s mission is to develop innovative, cloud-based applications that help to protect older adults and their families and enable them to make the best possible financial decisions. 

The Whealthcare Planning platform was developed in close cooperation with thought leaders in wealth management, psychiatry, health care and geriatrics, including Carolyn McClanahan, Director of Life Planning Partners and co-founder of Whealthcare Planning LLC. Some of the tools and training materials, including checklists and conversation scripts, were developed in collaboration with the Massachusetts General Hospital. For more information, go to 


Steve Gresham

Chris Heye, PhD, CEO and Founder

Source : Cogniscient, Inc.
Business Info :

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