Press Release (ePRNews.com) - SAN BRUNO, CA - Sep 07, 2016 - Content Analytics, the leading Brand Management Platform for eCommerce, today announced integrated rich media support for Walmart.com.
“Suppliers can now take their eCommerce product merchandising to the next level on Walmart.com with our integrated rich media support, including support for videos and 360 degree product views,” said Kenji Gjovig, Director of Partnerships at Content Analytics.
“Obtaining high quality product content is one of our top priorities at Walmart. As we build the world’s largest product catalog by scaling from millions to hundreds of millions of products, that problem is becoming ever more important.”
With the Content Analytics Brand Management Platform, suppliers can update images, videos, 360 degree product views and product content information. Content Analytics delivers content directly to Walmart.com and content can go live in a matter of a few minutes or less.
No longer do suppliers need to deal with retailer-specific image filenames, multiple portals and multiple systems for different types of content. The Content Analytics Brand Management Platform supports core content and rich media all in one place.
Along with its easy to use upload and editing interface, the Content Analytics platform also supports bulk content upload and ingestion of content from suppliers’ existing systems, file servers and content management platforms. Content Analytics automatically converts digital media assets into the format required by Walmart.com and other retailers, resulting in significant time savings, workflow efficiency and productivity improvements.
“Obtaining high quality product content is one of our top priorities at Walmart. As we build the world’s largest product catalog by scaling from millions to hundreds of millions of products, that problem is becoming ever more important,” said Ram Rampalli, Director of Product Content, Walmart Stores, Inc. Content Analytics is a Walmart Certified Content Service Provider and is fully compliant with the Enterprise Walmart Specification (EWS).
About Content Analytics
Content Analytics is the leading Brand Management Platform for eCommerce. The Content Analytics platform brings together Product Information Management (PIM), content syndication, and eCommerce analytics in one easy-to-use solution.
With the Content Analytics platform, suppliers can store all their content in one place, syndicate that content to multiple retailers and monitor performance. In addition to its rich content storage and syndication capabilities, Content Analytics provides deep insight into eCommerce share of search, share of shelf, content quality, pricing, ratings, reviews and out-of-stock rates to help suppliers increase sales. Clients include Clorox, Dole, Levi’s, L’Oreal, P&G, Samsung, Walmart and many other leading brands. www.contentanalyticsinc.com
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Director of Partnerships
Content Analytics, Inc.