Cooper Consulting Group Inc. Publishes New Book 'Billion Dollar Kibble – Nutro's Story of Pioneering Among Giants'

Press Release ( - YORBA LINDA, Calif. - Sep 06, 2017 - ​​​​​​​​​​​​​​​​​​​​​​Cooper Consulting Group Inc. has just released the new book “Billion Dollar Kibble – Nutro’s Story of Pioneering Among Giants.” Dr. Christie Cooper, founder of Cooper Consulting Group, Inc., worked at The Nutro Company for 18 years and co-authored the book. She worked on the project with co-author Mary Hooks. Hooks worked at the The Nutro Company for 22 years and is the daughter of Ed Brown, one of the company’s former owners. As regional demo director, Hooks launched The Nutro Company’s demo program.

Cooper and Hooks collaboratively researched and wrote the book. It was through their research they found different historical facts that contradict the story that has been told for generations about the founding of the company. They felt it was their responsibility to honor Herben Serois, the unknown original founder of the company, and to share the new facts on Nutro’s history.

The long-held belief was that Nutro began in 1926, when John Saleen bought the company from James Spratt, a British entrepreneur. Contrary to popular belief, Nutro was not owned by Spratt who could not have sold it to Saleen. Mathematically it does not add up. Spratt passed away circa 1880 while Saleen wasn’t even born until 1918. Their paths never crossed. Instead, this new research shows that the company was founded by Serois in Santa Monica, California.

Serois named his company the Nutro Dog Food Company and received the company’s trademark in 1936. The trademark paperwork showed that the company would sell dog food, cat food, and fox food. Herben ran his company until his death in 1942. He was 63 years old. While there is nearly a decade gap in the history of the business, it was later purchased by Saleen in 1947.

“We are excited to launch this book that uncovers the real history of The Nuro Company and highlight the work of founder Herben Serois,” says Dr. Cooper. “For far too long Serois did not receive the credit he deserves for the company. Now through our work, we have uncovered the truth and with it some interesting history as well as insight into the company’s beginning to its current ownership.”

“Billion Dollar Kibble” also aims to give entrepreneurs the inspiration to achieve success. The book shares insights into the strategies and culture that allowed a solopreneur to launch a company into the hearts and minds of millions of consumers. The messages in the book may also be inspirational for larger corporations looking to get back to the basics to create clarity around their own culture and strategy.

The book is available on Amazon, Barnes & Noble, Kobo, Baker & Taylor, Scribd, Goodreads,, and more. For more information, visit

About Cooper Consulting Group, Inc.

Cooper Consulting Group Inc. is dedicated to improving organizational effectiveness by enhancing leadership skills and creating cohesive teams. The company provides consulting, training, coaching and keynotes.

​Christie Cooper
(714) 864-9312

Source : Cooper Consulting Group, Inc. Follow on Google News
Business Info :
Cooper Consulting Group
6012 Highland Ave
Yorba Linda, CA 92886
CATEGORIES : Books Pets Retail


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