Copytesting Launches the First Data-Driven Copywriting Research Tool

Copytesting Launches the First Data-Driven Copywriting Research Tool

Press Release (ePRNews.com) - AUSTIN, Texas - May 05, 2020 - Copytesting announces the launch of its new audience research tool to turn copywriting — the last stronghold of gut feeling and opinions in marketing — into a data-driven discipline.

Each year, companies spend millions on copywriting but have little insight on its performance. When companies try to improve their website copy, they don’t know which words and phrases resonate with the reader, which turn them off, and why.

That’s costly guesswork. “Copywriting is critical to how well websites perform in terms of sales,” says Peep Laja, Co-founder and CEO. “The problem is that existing analytics tools can’t offer any insight — there’s nothing like Copytesting out there.” 

Copytesting gives businesses data on where their sales copy misses the mark, so they can fix it and increase sales. The tool recruits a panel of people who represent a business’s target audience. Panelists read the website copy, assess the clarity and relevance of the content, and answer specific research questions.

In a matter of hours, businesses get quantitative and qualitative data about their site copy — the essential, unclear, or uninteresting words and phrases. Sections that score especially high or low are marked as such; sections that don’t reach a threshold of statistical validity are marked average.

Alongside quantitative data, companies can also read the qualitative feedback from panel respondents to help them understand why a particular phrase did or didn’t resonate with their target audience. 

ABOUT
Copytesting is the only audience research tool for website copy. It gives marketers quantified data on where their website copy misses the mark, so they can fix it and increase sales.

CONTACT
​Peep Laja
​peep@copytesting.com
+1 512 554 6765

Source : Copytesting
SHARE :  
Business Info :
Copytesting

You may also like this  

Login

Or using ePRNews Account

Don't have an account ? Sign Up

Register New Account

Already have an account ? Login

Reset Password

Already have an account ? Login

DISCLAIMER

If you have any concerns regarding this press release, please contact the Author / Media Contact / Business of this press release. ePRNews is not resposible for the accuracy of the news posted and do not endorse, support any product/ services/ business mentioned and hereby disclaims any content contained in this press release.