Press Release (ePRNews.com) - MONTEGO BAY, Jamaica - May 02, 2016 - Couples Resorts has selected leading hospitality technology provider Intelity to develop a brand mobile app for use on guests’ iOS and Android devices. The app, available for download on Friday, will focus on amplifying the on-property experience to delight guests and provide additional support once they have booked a reservation with one of the brand’s resorts.
Intelity’s award-winning ICE (Interactive Customer Experience™) guest engagement platform will serve as the foundation for the new app, combining guest service and engagement features with enterprise management tools through a single platform.
Couples Resorts Director of Operations Abe Issa said, “We selected Intelity based on the company’s incredible proven record for developing solutions that deliver results. We were impressed by their reputation and portfolio of clients, and after our discussions with them, we realized they had the ability to meet all of the desired functionality we needed as well.”
The brand’s resorts in Jamaica will be featured on the app, managed through one back-end system. Staff will enjoy operational features including content control, ticket management, direct marketing and messaging, and access to analytics about guest usage and staff performance.
An integration with the Property Management System in use at all of the resorts, Resort Data Processing (RDP), will allow for seamless transfer of data between the two systems. Another custom developed integration with the brand’s proprietary reservations system allows the mobile app to be used to make reservations for onsite activities or at resort restaurants, which then appear as part of a user’s profile on the app.
“The back-end tools were the real draw for us. We didn’t want just an app. We wanted a full system that we could use to create a unified digital service strategy across our entire brand,” Issa said.
Using the intuitive, customizable interface, guests can conveniently navigate a digital compendium of information that includes all of the properties from anywhere in the world. They can plan a stay with a digital romance concierge, as well as submit dining and general requests, which are sent to appropriate staff members for faster response times.
Intelity CEO & President David Adelson said, “Technology provides a perfect way for hospitality to form meaningful connections with guests. It opens a full line of communication that allows hoteliers to receive feedback and insight directly from customers in order to provide better service, better marketing. Our goal is to empower Couples with new opportunities to engage and satisfy guests.”
For more information about Intelity’s enterprise mobile solutions, please visit http://www.intelitycorp.com.
About Couples Resorts
Couples Resorts, headquartered in Montego Bay, Jamaica, owns and operates four properties in Jamaica – Couples Tower Isle, Couples Sans Souci, Couples Swept Away and Couples Negril. Pioneered by the legendary Issa family, each Couples Resort is an unsurpassed model of the all-inclusive resorts concept, boldly designed with local inspiration to create a harmonic sense of nature and authentic Caribbean spirit.
Intelity, headquartered in Orlando, Florida, is the creator of the world’s first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity’s ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the Inc. 5000 company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity recently received Best Mobile App in Hospitality from Travel Weekly’s Magellan Awards and World’s Leading Hotel Brand App from the World Travel Awards. For more information, please call 1-888-RevPAR-1 (1-888-738-7271) or visit www.intelitycorp.com Source :