Press Release (ePRNews.com) - Saint Helena, California - Apr 26, 2016 - VINIUM Wine is excited to announce the launch of its new line of super premium North Coast appellation wines in their proprietary planet-friendly VINIUM “Casks” on Tuesday April 26, 2016 at 9am EST.
VINIUM is pioneering a dramatic shift in wine packaging, making super-premium wines affordable to every wine drinker in the U.S.
“We source our wines from the finest California vineyards, blend them to perfection, and package in our planet-friendly cost saving VINIUM casks” said founder Richard Cardoza.
“Our new casks reduce our total carbon output by up to 65% while dramatically lowering our costs, allowing us to price our wines 50% less than if they were packaged in heavy glass bottles; a win-win” said Cardoza, “and as a bonus our wines stay fresh for up to six weeks after opening.”
Award winning winemaker George Bursick, formerly of Sonoma Valley’s Ferrari-Carano and J Vineyards, crafts the wines for VINIUM from the finest vineyards of California’s North Coast regions including: Napa, Sonoma, Russian River, Carneros and Mendocino.
“Of the 4.8 billion bottles of wine purchased in the U.S. last year, 96% were consumed within 48 hours of purchase eliminating the need for costly glass bottles and corks designed in the 18th century for aging fine wine.,” added Bursick.
Some other facts that helped VINIUM decide to move in the direction of sustainable wine packaging:
- The EPA estimates that 80% of all wine bottles end up in U.S. landfills
- The lifecycle of the 4.8 billion wine bottles consumed in 2015 added 12 billion pounds of CO2 and Chlorofluorocarbons into the atmosphere
- The alternative package wine category is $5.4 Billion and compounding by 20% each year yet has no top shelf wines offered
About VINIUM: VINIUM is a super premium, environmentally sensitive company located in California’s Napa Valley that is ushering in a new era of high quality and sustainability for the American wine industry.
A test market at Whole Foods Stores in Southern California and successful meetings with Southern Wine & Spirits, the largest U.S. distributor of fine wines has prompted VINIUM’S founder to launch an aggressive campaign on the crowd-funding platform INDIEGOGO to give the online community the first opportunity to be early adopters. #VDay2016, as the company has tagged the launch date, is Tuesday April 26, 2016.
Be one of the first to support the VINIUM campaign and get access to wonderful perks!!
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