Creative agencies – making or breaking your brand

Every single person owns some sort of smart device. When they want information, they simply take their smart device and search on the internet for the information.

Press Release ( - NEW YORK - Jul 19, 2017 - Getting your business out there basically means that you need to rank on a search engine.

The explainer video

There are various types of explainer videos that can be used. The startup explainer video is basically a video that is produced about the company. This type of video typically contains all the necessary information about the startup. This explainer video’s main goal is to inform potential customers or investors about what the business is about. All the essence of the business must be capture in a short film, usually not more than 5 minutes. That is why the startup explainer video is very important but can be a vital tool if done correctly.

The explainer video is just a normal video that is on the landing page of the business’s website. This video can be one of two things. Either it is a short introduction to the company or it can be used as a marketing tool. The important aspect is that it must be on the landing page. The success of the explainer video is usually determined by the company that made the video. Be sure to pick the best explainer video company for this job.

The animated video

Animation is big. Whether it is Japanese anime, 2D animation or 3D renderings, animated videos can be used to sell or explain pretty much anything. The use of animated videos has been in the marketing world for a very long time. Think back to the days when it was just stick figures or those clay figures.

Animations tend to grab the attention of audiences easier than normal video content. Be sure to choose a company that is known as the best animated video production company. This will ensure that the correct type of animation is used and that the message comes across.

Why use video?

Getting the brand out there and attracting more customers basically means that the potential customers must be able to find the business. Everything is done online. From social media to search engine searches, the business must rank.

Gone are the days where websites get good rankings just because the programmer where able to built in nice back links in well known sites. With all the new technological advances, search engines have been taken other things into account to rank websites. The most important factor here is content.

If the content of the website is of good quality, users will stay on the website longer. It is impossible for search engines to check the quality of each website.  How do they do it then? Well the search engines take into consideration how long a user stay on a website. The longer the user stays, the bigger the indication that they found quality content that they were looking for.

The easiest way to get customers to stay on a website is with videos. Imagine how many working hours have been lost due to employees watching cute cat videos. The same amount of time can be spend on the business’s website.

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Source : Motion Cue
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CATEGORIES : Technology
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