Press Release (ePRNews.com) - SARASOTA, Fla. - Apr 07, 2020 - When the Independent Packaging Association held its annual conference in February, one of the highlights was a presentation from Crownhill Packaging Ltd. on the need for packaging innovations for e-commerce. The event, held in Irving, Texas, brought together subject matter experts, marketers and suppliers – including representatives from major brands like Hershey and Vera Bradley – to explore in-depth how to best succeed in the online marketplace.
Crownhill Packaging is one of the largest full-service packaging suppliers in North America and has been creating custom packaging solutions and providing packaging materials to its clients for over 30 years. It is a member of Packaging Distributors of America (PDA) – an organization comprised of owner-operated facilities across North American with combined annual revenue of nearly $2 billion and more than 25 million square feet of combined distribution center floor space.
Olivia Pietersen, Crownhill’s e-commerce business manager and a digital marketing trainer for PDA, went in-depth with conference attendees on customer buying patterns and their e-commerce pain points, ineffective packaging, and opportunities for customization, eco-friendly products, protection, and brand-building in packaging. She is known by her peers as an e-commerce packaging disruptor and leads an ongoing seminar for Packaging Distributors of America members called, Digital Marketing in Packaging – a role that earned her the organization’s 2018 President’s Award.
“Considering that online shoppers spent over $585 billion last year alone, Olivia’s presentation was especially relevant. It really reinforced how essential innovation is in the rapidly growing packaging industry is,” said George Strobel, president, PDA. “PDA provides regular training to give our members easy ways to learn the latest trends, share and adopt best practices and develop new business.”
Pietersen also discussed how improper packaging can cause missed deliveries when the parcel volume, recipient timing and receptacle availability are not considered, maximizing opportunities for customization via boxes, tape, tissue paper, labels and mailers, and responsibly-sourced or sustainable packing options.
For more information about Crownhill Distribution, Ltd., go to crownhillpackaging.com.
For more information about Packaging Distributors of America, go to pdachain.com.
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Packaging Distributors of America