Press Release (ePRNews.com) - NEW YORK - Jul 09, 2018 - Lexer, leading B2C Customer Data Platform from Australia, is pleased to announce the opening of their second U.S. office in New York City. Following entry into the U.S. market 12 months ago, the U.S. outfit has grown exponentially with retail and consumer brand clients.
The new office is based in Lower Manhattan – a thriving hub for technology, media and retail brands.
“They know not just how to provide interesting data to us, but how to make it actionable for our marketing team,” said Michael Fox, CEO, Shoes of Prey.
We’ve been overwhelmed by the positive feedback and uptake we’ve achieved from U.S. retailers and brands.
Lexer works with brands across industries like Billabong, Shoes of Prey, Disney, Spyder, Qantas, ING and 5.11 Tactical. Their software helps marketers and customer service agents become Data Rockstars so they can genuinely understand and engage customers.
“We’ve been overwhelmed by the positive feedback and uptake we’ve achieved from U.S. retailers and brands,” said David Chinn, Lexer U.S. president.
Established in 2008, Lexer has offices in Los Angeles, Sydney, Melbourne and New York City. Lexer works with some of the most loved brands in the world, many of whom have outposts in the city. And, Lexer’s presence in New York is a commitment to their growing client base across North America, as they continue to support both new and existing clients with leading-edge, mar-tech solutions.
Recently joining the New York team is Erin McDaniel. Erin brings 15 years experience in data, technology and marketing, most recently from global trends forecasting company WGSN where she led the North American sales team.
“It’s an honor to be part of this next chapter in Lexer’s journey. I am thrilled to spearhead the development of the North American team and establish the Lexer culture here in New York,” said Erin McDaniel, Lexer vice president of sales, North America.
The New York team will include client success, marketing and sales teams to serve clients in the North American region.
“We are delighted to expand into New York so we can continue helping our clients become Data Rockstars,” said David Chinn, Lexer U.S. president.
Lexer offers a full stack of software for marketing and customer service teams to effortlessly understand, target and serve customers, helping clients become Data Rockstars.
We deliver the highest ROI for B2C brands who are hungry to grow their direct-to-consumer revenue but are drowning in data. We help lift clients out of antiquated systems and process.
Lexer’s market-leading Customer Data Platform (CDP) provides an easy-to-use interface allowing marketers to gain insights from customer data easily and quickly. Lexer clients can create personalized marketing messages to acquire new customers and re-engage current ones. The technology is proven to increase conversion rates by as much as 178 percent. Source :