Dell Earns seoClarity's Search Experience Award for Synergy

Press Release ( - Apr 04, 2016 - In the world of search engine optimization (SEO), or as seoClarity refers to it, “search experience optimization,” the technical landscape is changing rapidly, requiring companies to be flexible and nimble. While the tendency has historically been for companies to silo their SEO efforts into a single team of experts, the most ground-breaking and notable companies democratize these efforts across multiple teams and organizations. The result is a great user experience, significant improvements in their natural search visibility, and increases in conversions and revenue.

Recognizing that no single team can propel a company forward is at the heart of seoClarity’s new industry award – the Search Experience Award for Synergy. Granted as one of seoClarity’s quarterly Search Experience Awards, this award recognizes organizations who have displayed a fundamental approach to SEO that is inclusive of all of the pertinent teams within that company. Companies that qualify for this award will, for example, include considerations for search engine specifications within new development plans rather than relying on an SEO practitioner to discover technical issues with the site long after the launch. 

seoClarity awards its first ever Search Experience Award to Dell for excellence in building Synergy across its Dell Support Group (DSG). 

Dell has demonstrated an award-worthy level of synergy across the product management, development, design, UX, brand, and content aspects of the Dell Support Group (DSG). Its SEO team is integrated from project inception through to launch thanks to recognition of the importance of the search experience throughout its ranks – from the individual contributors up to executive leadership team members. Even beyond DSG, Dell has integrated a collaborative approach in many parts of its organization.

“Having worked both for and with Dell,” said seoClarity’s Chief SEO Evangelist, Keith Goode, “I’ve seen the company’s efforts around the Dell Support Group evolve over the past several years to the point where it now includes SEO at the very beginning of its development projects, from site migrations to design changes, and all the way through to and after launch. Much of the credit for that belongs to the persistence of Andreas Voss and the SEO team at Dell.  It’s exciting to see a company embrace SEO democratization and reap the rewards from it.” 

Enterprises interested in learning more about the Search Experience Optimization Framework may contact seoClarity for further details through To submit your own Enterprise for consideration, follow the link to Search Experience awards.

About seoClarity

seoClarity offers the world’s most advanced Enterprise SEO platform built to help Enterprise tackle the challenges of search visibility through a fully integrated platform. Covering the entire life cycle from research to Content marketing through to analysis, seoClarity provides unparalleled insights through its patented analysis and machine learning technology.

About the Search Experience Awards

seoClarity’s Search Experience Awards are meant to recognize enterprises and organizations who have demonstrated their commitment to the Search Experience Optimization framework and consists of the following awards:

The Search Experience Award for Strategy – Awarded to enterprise SEO teams that are focused on building their Search Experience for users and have developed a holistic strategy for making decisions based on the Search Experience.

The Search Experience Award for Synergy – Awarded to enterprise SEO teams that promote collaboration across the Enterprise and democratized SEO as a function throughout the organization.

The Search Experience Award for Innovations – Awarded to enterprise SEO teams that have developed and implemented an innovative approach to improving their organization’s Search Experience via Systems, Technology, Processes, Methods and more!



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