Digital London designer launches unique premium shoe collection exclusively on Kickstarter

Digital London designer launches unique premium shoe collection exclusively on Kickstarter

Press Release ( - LONDON - Aug 04, 2016 - Digital-first designer launches, markets and distributes unique premium shoe collection exclusively on the world’s largest crowd funding platform, Kickstarter.

London Design House Alice X starts its first foray into the highly competitive world of women’s shoes, with a unique and innovative digital-first approach. Using the world’s largest crowd funding site, Kickstarter, Alice X is launching a highly original collection of premium shoes, with an exclusive design unique to Alice X, not available anywhere else in the world.

Head of Design, Alice Rose, commented: Alice X is a new label that has been in planning for three years. We’ve spent that time developing relationships with the finest leather suppliers and production houses in the world, perfecting our shoes and their unique hand crafted design. At present we are a small team so we have chosen to use Kickstarter as an innovative way to introduce our designs to the world”

The collection hits five key style trends, combining patchwork; 80’s and 90’s rave; strong graphics; pastels; and fluorescents. Each shoe not only looks good but feels good, hand crafted with luxurious a butter soft leather that hugs your feet. Each shoe is fully lined with premium leather, with classic woven jute trims and a waterproof rubber grip sole. The leather is ethically sourced and is also crack and fade resistant.  They are available in all women’s sizes, with men’s and children’s sizes coming soon.

We wanted to translate our ideas and influences into a stylish, luxury shoe, something different that would really stand out”, said Alice Rose. “There isn’t a design like this anywhere in the world and that’s because the five paneled, individually sectioned design takes far more time and effort to produce than any other shoe (our sample collection needed 20 different coloured hides alone!).  We’ve taken the inspiration for our designs from many different places in the world, from Gaudi architecture in Barcelona to the amazing pastels of Miami Beach, to colourful 70’s New York patchwork leather jackets and the wild nightlife of Ibiza, with each design named after a different stylish location to give each its own identity.”

Why Kickstarter? Alice X is a label with a global personality, and its shoes reflect that feeling. Kickstarter is the ideal platform to gain worldwide exposure and access start-up funds to help Alice X launch quickly – without bank loans or borrowing. Kickstarter, has an enormous global community, over 10 million people from every continent on earth has backed a Kickstarter project. This community invests in creative projects to help bring them to life, and be the first to own products that aren’t commercially available anywhere else. Startups like Alice X receive funding and early investors get a great price for their support.  All Alice X early supporters are rewarded with an exclusive price of £69 for each pair of shoes (retail price £140).


• Each shoe features five individually coloured sections, with five designs in the collection, each with complementary colorways inspired by a different stylish location:

• Ibiza: super bright neon; pink, blue, green, orange and yellow
• Rio: Vibrant pink, Ocean blue, Lime green, Passionflower Purple, Sunshine yellow
• Miami: Sky blue, Soft lilac, Lemon Ice, Sugar pink and Mint green
• London: Post box red, Navy blue, Regency black, Marble white and Sandstone
• Paris: Dove grey, Bon Bon yellow, Chic white, Metro grey, Midnight black

• New York, Tokyo, Shanghai, Marrakech, Zanzibar to follow

• Handcrafted with premium leather uppers and lining.

• Classic woven jute trims and waterproof rubber soles.

• Ethical production process

• Kickstarter Early supporter price £69 – RRP £140

Alice Rose says, We wanted to take an iconic shoe and make it relevant for today. We’ve designed a collection of handcrafted, premium, luxury espadrilles, with completely unique patterns and colourways that are exceptionally comfortable. It’s a unique design unavailable anywhere else in the world, and only available on the global crowd funding platform, Kickstarter”.

Images (hi res available):

More information about Alice X and its Kickstarter campaign are available at (, or by calling Luca Owen: 00 44 7920 532 752

Source : Alice X Global



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