DKNY continues expansion – Opens ninth store at Mall of India, Noida

Press Release ( - NOIDA, India - May 24, 2016 - DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region.  The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity.

Speaking about the store opening Mr. Timmy Sarna, MD & CEO DLF BRANDS, said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

DKNY has recently taken on a new creative direction. Designers Dao-Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.  The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/-onwards

Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

Store Name  DKNY
Address  E- 150 GROUND FLOOR, Mall of India, Plot no. 03, Sector -18, Noida UP – 201301
Phone Number  +91-120-2595260
Store Hours  10.30 am – 9.30 pm

DKNY is currently available at:

New Delhi:

DLF Emporio, Vasant Kunj

DLF Promenade Mall, Vasant Kunj

DLF Courtyard, Saket

Ambience Mall, Gurgaon

Mall of India, Noida


Palladium Mall, Lower Parel

Market City, Kurla

Terminal 2, Airport


Quest Mall, Kolkata

About DLF Brands:

Headed by Mr. Timmy Sarna, Managing Director and CEO, DLF Brands Ltd. was formed in 2008; the company’s strategic intent is to develop successful partnerships with international brands considered “Best in their category”. DLF Brands Ltd. is committed to quality, trust and customer sensitivity, and delivers on promises with agility, financial prudence and in tune with the highest global standards. .

For further media queries, please reach out to:

Scroll Mantra – Ishita Roychaudhury | +91-9971036862 |

         Neha Bajaj | +91 9811320201 |


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