Press Release (ePRNews.com) - NEW YORK - Nov 23, 2017 - In the face of epidemic drug abuse, the Foundation for a Drug-Free World is reaching out to families Thanksgiving weekend to help young people avoid the tragedy of drug addiction. From Nov. 20-27, three of the Foundation’s award-winning public service announcements are appearing four to six times an hour on Times Square.
The ads can be seen at 1552 North Broadway above the Times Square Express store on the corner of Broadway and 46th Street. Playing on the building’s three huge LED billboards, the ads are visible through the end of Thanksgiving weekend. The Foundation hopes to reach millions with its drug-free message as some 350,000 people visit Times Square each day, more than 3 million people line the streets of Manhattan for the Macy’s Thanksgiving Day Parade each year and record crowds are expected to converge on Times Square on Black Friday.
The Foundation’s public service announcements were created to get through to young people. Each addresses a common misconception leading to drug experimentation. This is vital: According to the National Center on Addiction and Drug Abuse, young people who do not try drugs by the time they are 21 are virtually certain never to do so.
The first of the three ads playing on Times Square begins with a young man saying, “They said I wouldn’t get hooked after the first hit,” and ends with “They lied.” It is a fast-paced scenario showing his drug use and the life of crime it leads him to. The other two ads debunk the lines: “They said synthetic drugs would give me a safe high,” and “They said one hit wouldn’t hurt.”
All 17 of the Foundation’s PSAs are designed to bring about increased awareness of the effects of drugs and cut usage rates. They are a key component to the Foundation’s Truth About Drugs program, used by more than 10,000 educators, school counselors, and police in drug education programs across the U.S.
To learn more about the program, visit the Foundation for a Drug-Free World website, which provides these materials free of charge to those seeking to use them for drug education. Source :