Experience shopping in a virtual supermarket

Press Release (ePRNews.com) - AMSTERDAM, Netherlands - Feb 08, 2017 - An innovative Virtual Reality project is currently taking place at NEMO Science Museum (Amsterdam, The Netherlands). The study is organized by UMC Utrecht and XL lab (represented by Atoms2Bits) and is designed to study the brain performance of people who have had serious health issues and experience psychological traumas as a result.

The innovative research takes the shape of a “Virtual Supermarket” and implements VR eye tracking technologies. This allows better testing, overview and measurement of behavioral responses than typical pen-and-paper tests do. The “Virtual Supermarket” is a fully customizable virtual environment with integrated research/analysis tools, which provide valuable insights to better understand the needs of patients.

XL lab is an XL family venture focused on measuring, tracking and quantifying human input through immersive technologies and wearables to create valuable insights for commercial industries. To enhance their position in the VR market, XL lab recently co-ventured Atoms2Bits – a pioneer in the Virtual Reality movement with a custom developed eye-tracking hardware.

About XL family

XL family is an Amsterdam based company specialized in innovation strategies, design and software development. The company also invests in startups via XL ventures. With a portfolio of startups, XL family is sharing their knowledge about validation and acceleration methodologies within corporate environments, such as Ahold International, ABN AMRO bank and Port of Rotterdam.

http://www.xlfamily.com

Source : XL family BV

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