FABY, the Italian nail couture brand launches in the UK with the "JOY" collection

FABY, the Italian nail couture brand launches in the UK with the "JOY" collection

Press Release (ePRNews.com) - PETERBOROUGH, England - Apr 11, 2016 - The cold, grey miserable Winter seems to have been with us for ages but finally summer is nearly here and with it comes “JOY’ a new collection from FABY, the internationally-renowned Italian brand that specialises in nail couture.

“JOY starts from the very essence of life, from the small things that fill our days, from happy feelings connected to colours. The same tonalities from which the deepest emotional meanings arise, finding expression in the rituals embedded in each of our actions.”

Designed in Milan, the JOY nail lacquer collection is about making a statement in the happiest season of the year. There are 12 vibrant colours in the range that portray friendship, happiness, love and serenity.

‘The Perfume Of The Soul’, a sparkling green, symbolises joy and optimism whilst ‘Joy City’, a rich sky-blue represents loyalty and eternal love. With colours like lime yellow, cornflower blue, coral rose and pomegranate through to intense pink, turquoise and intense cyclamen – each day of summer will be a statement.

FABY are inspired by a passion for colour and fashion.This internationally renowned nail brand offers a range of high quality nail care products which mix both tradition and innovation. Taking Italy’s fashion-forward thinking to a new level, every shade is inspired by fashion trends and will add an element of sophisticated luxury to your attire!

FABY is distributed in the UK by Palm Extra, an award-winning company that specialises in nail products for both retail and trade.

For samples, imagery and further information please contact michael.oconnor@greysergeant.com

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Editors notes

About FABY

The traditional Italian ethos of ‘family first’ inspired the brand, which was created by the Viale family and named after mother and head fashionista of the family, Fabiana. The FABY brand combines tradition and innovation with over 30 years’ experience in the beauty business into one ‘fabylous’ brand.

FABY captures the essence of Italian style with its brilliant line of professional nail care products. With over 175 to date, each of FABY’s luxurious, richly-pigmented nail lacquers is the answer to every ‘nailophile’s’ dreams!

But FABY offers more than just a pretty manicure; wearing FABY is a true colour experience. With shades that are inspired by themes like Italian culture, literature, cinema and fairytales, FABY nail lacquers are an expression of personal style that encourage you to make a statement and live “La Bella Vita” (“The Beautiful Life”)

FABY’s chip resistant, long lasting professional formulas are based on the latest research and technology and made of the finest ingredients that are free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor and other harsh, unnecessary additives.

FABY products are cruelty free, vegan and not tested on animals. With the perfect balance of rich pigment and speedy drying times, FABY truly may be the elusive unicorn of nail beauty.

About Palm Extra

Palm Extra are a UK distributor of high-end nail products to leading retailers, salons and spa’s throughout the UK. It was important to the FABY family that they partnered with a UK distributor with the same way of thinking, and chose the family-run Peterborough based company as its exclusive UK distributor,

Established in 2006, Palm Extra has continued to expand and develop its product portfolio to ensure that they provide an excellent range of high quality products from the following brands.


A dynamic, innovative and growing brand that boasts an excellent range of natural nail products and enhancement systems. Established for 15 years as ‘the healthy alternative for beautiful nails’, our products are ‘5 free’ and vegan & cruelty free. With Nubar you are guaranteed variety, regular new colours and exciting product launches.


The most recent addition to our portfolio, Odyssey Nail Systems boasts an extraordinary range of the highest quality products that are recognised by nail professionals globally. Suitable for technicians of all levels, the ONS range is Made For the Best, By the Best! VPP is a brand under the Odyssey Nail Systems umbrella which contains innovative art based products that provide a brand new way to create stunning nail designs quickly and effectively.

Palm Extra

This range comprises of the all important Salon Essentials alongside core professional systems, accessories and nail art, all at highly competitive prices.

Queen B

A successful addition to the Palms Extra portfolio, the Queen B range has been developed by Nubar Educator Belinda Price to provide salons with the perfect home treatment products. BStrong, BQuick and BHealthy are high quality treatments that produce amazing results.

Source : FABY UK
Business Info :

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