Press Release (ePRNews.com) - SINGAPORE - Nov 13, 2016 - The growing importance for incentive conference and event (ICE) sector to incorporate sustainable best practices into the event planning and execution process will be a key topic at the upcoming Incentive Conference & Event Society Asia Pacific (ICESAP) in Singapore November 30 to December 2 said President Nigel Gaunt.
Creating Events with Purpose is the title of the session and Roger Simons, President Green Meetings Industry Council the keynote speaker.
Today there are very few organisations that do not include a commitment to Corporate Responsibility (CR) and that includes their event activities that need to have a balanced approach between society and environmental impact yet still keeping an eye on the financial bottom line said Nigel Gaunt.
“The goal is to reduce, reuse, and recycle as much as possible when organising events and this includes use of recyclable badges, sustainable materials, recycling bins on site to catering options that minimise the use of resource-intensive practices”, continued Nigel Gaunt.
In his presentation, Roger Simons will cover –
– How to design strategic events that support the community while protecting the environment and their alignment with core business activities
– The key trends impacting the way leading brands communicate and what this means for the events sector
– How to translate client commitments into tangible actions while maintaining a sustainable event strategy
Nigel Gaunt added, “The key objective for the ICE sector is to integrate the notion of sustainability at the very beginning of the planning process and in doing so, assist clients to implement smart choices that focus on the reduction of waste and unnecessary expenditure”.
Agencies that do not include sustainability in their business and client service offering will find themselves losing market share and commercial opportunities. The modern corporate client takes CR obligations very seriously and seeks to apply a commitment to sustainable factors within their commercial activities.
A holistic best practice approach to CR events is essential and ICE practitioners need to understand the concept of doing more with less in the environmentally aware era declared Nigel Gaunt.
Metrics and measurement that demonstrate with data the impact of their meetings and events will be the key requirement.
Although virtual events and videoconferences could be regarded as a viable consideration the reality is that business and long term commercial relationships are undertaken on a platform that facilitates P2P engagement.
Nigel Gaunt concluded, “You still need to have the right people in the same room in order to ensure successful commercial outcomes and as a result the role of ICE agencies will grow in importance facilitating this outcome.
“The ICE agencies that apply best practice CR processes with sustainable systems, practices and reporting frameworks will find clients beating a path to their door in growing numbers”.
Notes to the editor: The third annual ICESAP Conference will be held in Singapore 30th November to 2nd December.
Conference information, registration, program details, speaker profiles and sponsorship opportunities are available from the website conference.icesap.org
Issued by: Incentive, Conference and Event Society Asia Pacific (ICESAP) www.icesap.org
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Incentive, Conference & Event Society Asia Pacific