Press Release (ePRNews.com) - San Francisco, CA - Nov 25, 2016 - Ficks & Co has launched a Kickstarter campaign where all will be able to purchase limited edition holiday gift packs containing their innovate, vitamin and electrolyte infused, cocktail mixers. Their bottles of Moscow Mule, Lemondrop, and Margarita mixers have seen rapid growth throughout California’s Bay Area since their summer release, in part due to Ficks’ unique dual approach of reducing both sugar and calories while introducing a proprietary blend of vitamins and electrolytes; a first in the category. This $25 variety pack is their first foray into national distribution.
“Our new line of all natural mixers has received such incredible reviews in its first few months,” said Ron Alvarado, CEO of Ficks & Co. “People love the taste and ease of use, so we’re thrilled to have the chance to share these mixers with the rest of the country just in time for the holidays.”
Packaged in a limited edition gift box, this holiday pack contains 8oz bottles of all three of the company’s flavors, and comes with guaranteed Christmas delivery and optional gift wrapping. With a goal of $10,000 to produce these gift packs, the campaign has already received almost $1,000 in a strong first day.
Alvarado continued, “Ficks Mixers are essentially craft cocktails in a bottle. We think our holiday gift pack will be the perfect gift this season for that cocktail lover in peoples’ lives who also appreciates a healthy, balanced lifestyle.”
Each of the three flavors – Moscow Mule, Lemondrop and Margarita – is nonalcoholic, and was formulated in Santa Cruz, California by the natural foods development company Venus Research and Development. Venus has created innovative products for some of the biggest names in the Natural Food Industry, including Whole Foods, Trader Joe’s and SunOpta, and believes Ficks will lead an innovative new product category.
“The Ficks team came to me with this progressive new idea for the cocktail mixer line,” says Grace Venus, head of Venus Research and Development. “We’ve been working in concert since then, developing the perfect flavors for launch and creating an innovative functional blend, while remaining true to the all-natural ingredients. I believe they have something valuable here, and I can’t wait to see them start shipping these cool variety packs nationwide.”
Ficks made headlines in 2013 with the launch of their Cocktail Fortifier, which went on to be sold in such major retailers as Nordstrom, Harvey Nichols, Urban Outfitters and Homegoods. The crowdfunding campaign for that product brought in more than $40,000 for its first production run, so the Ficks team will be looking top themselves.
About Ficks & Co
Ficks & Co. is a San Francisco based beverage company founded in 2013 by Ron Alvarado, Matt McDonald, and Mike Williamson. The company focuses on providing a variety of low sugar, low calorie products that contain a unique blend of vitamins and electrolytes. In 2016, the team launched its latest line of products, Ficks Premium Cocktail Mix.
About Venus Research and Development
Venus Research and Development was founded by Grace Venus in 2003 to develop Private Label and Branded Products for the Natural Food Industry. Venus Research and Development offers a comprehensive resource for small companies searching for innovative product development. Since its inception, Venus Research and Development has assisted bringing over 200 beverages, pasta sauces, soups, salsa, and frozen foods to commercialization.
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